Marketecture: Get Smart. Fast. cover image

TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV

Marketecture: Get Smart. Fast.

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Intro

This chapter explores TripleLift's transformation in the advertising realm, emphasizing their shift from native ads to creative solutions that boost performance in retail media and CTV. It highlights their commitment to enhancing the advertising experience by reimagining outdated formats and leveraging innovative creative components.

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