Marketecture: Get Smart. Fast. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market
Mar 31, 2025
Sean Black, SVP and GM of North America for DailyMotion, tackles the pervasive myths surrounding the Connected TV (CTV) market. He emphasizes the importance of critical thinking in media strategies to better understand viewer engagement. The discussion shifts to leveraging AI for creating nuanced consumer profiles and enhancing interactivity in digital advertising. He highlights the value of actionable data in audience dynamics and advocates for personalized strategies in the evolving landscape of video advertising.
AI Snips
Chapters
Transcript
Episode notes
Scale Is About Signals
- Scale in video advertising is about the quality of signals, not just supply volume.
- AI can help dimensionalize consumer profiles by analyzing interests and behaviors deeply.
Use AI for Interactive Ads
- Use AI to create interactive, promptable ad experiences within creative content.
- Make real-time decisions to optimize creative based on engagement and viewer intent.
Travel Client's Interactive Ad Success
- A travel client found higher engagement in interactive CTV ads despite lower completion rates.
- Viewers engaged with brand info early rather than waiting to the end of a traditional spot.