Marketecture: Get Smart. Fast. Duration Media on their new business, Curation Media.
Apr 28, 2025
Andy Batkin, CEO of Duration Media, introduces Curation Media, a game-changer in programmatic advertising. The conversation delves into cutting out middlemen to connect publishers and advertisers directly. Batkin explains how real-time viewability technology enhances ad quality and performance. The concept of 'scarcity at scale' is examined, focusing on maximizing visibility and revenue. He also discusses the importance of setting clear visibility KPIs, paving the way for more efficient and sustainable advertising practices.
AI Snips
Chapters
Transcript
Episode notes
Viewability Tech Creates Inventory
- Duration Media's real-time viewability tech creates incremental inventory by detecting ads in view.
- This patented technology ensures only highly viewable, attentive, and sustainable impressions are offered to demand sources.
Removing the Middleman in SSP
- Curation Media is a differentiated SSP removing the middleman by going direct to DSPs.
- It reduces 135 bid requests per impression down to one, improving efficiency.
Scarcity at Scale via Quality Curation
- Curation Media emphasizes curating quality supply based on viewability, attention, performance, and sustainability.
- They focus on creating "scarcity at scale," meaning billions of finite, high-quality impressions.