Duration Media on their new business, Curation Media.
Marketecture: Get Smart. Fast.
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Innovative Advertising Strategies: Real-Time Viewability and Performance Metrics
This chapter explores a cutting-edge advertising method that facilitates real-time auctioning of impressions through webpage code, streamlining ad server processes. The discussion emphasizes how this technology enables publishers to set precise visibility KPIs, enhances performance measurement, and promotes efficient advertising practices.
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