Duration Media on their new business, Curation Media.
Marketecture: Get Smart. Fast.
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Navigating Ad Serving Dynamics
This chapter explores the complexities of ad serving, including the roles of publisher ad servers and metrics for viewable ads. It highlights the importance of data in the relationship between Demand-Side Platforms (DSPs) and supply-side curation, as well as a company's focus on delivering high-quality, curated impressions in a competitive market.
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