Andy Batkin
CEO of Duration Media, announcing the launch of Curation Media. Focuses on creating high-quality ad impressions through real-time viewability technology and supply path optimization.
Best podcasts with Andy Batkin
Ranked by the Snipd community
Jun 25, 2025 • 23min
Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM
Andy Batkin, CEO of Duration Media, shares insights into his company's strategic evolution from a focus on viewability to a hybrid approach in adtech. He discusses the creation of a proprietary SSP named Curation Media, which aims to improve efficiency for advertisers and publishers. Batkin also highlights the importance of sustainable advertising practices and modern strategies, such as leveraging social media for better audience connection. His perspective on integrating old-school tactics with innovative methods provides a fresh take on navigating industry challenges.
Apr 28, 2025 • 19min
Duration Media on their new business, Curation Media.
Andy Batkin, CEO of Duration Media, introduces Curation Media, a game-changer in programmatic advertising. The conversation delves into cutting out middlemen to connect publishers and advertisers directly. Batkin explains how real-time viewability technology enhances ad quality and performance. The concept of 'scarcity at scale' is examined, focusing on maximizing visibility and revenue. He also discusses the importance of setting clear visibility KPIs, paving the way for more efficient and sustainable advertising practices.
