Marketecture: Get Smart. Fast. Episode 108: Brett Wilson from TubeMogul is back and is investing in AI
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Jan 31, 2025 Brett Wilson, founder of TubeMogul and Swift.vc, dives into the opportunities within AI-enabled advertising. He shares his journey from ad tech to venture capital amid economic challenges. They discuss the transformative impact of AI in marketing, touching on tools like ChatGPT and the shifting landscape of investment in early-stage AI startups. Additionally, Brett highlights the implications of emerging technologies on traditional ad measurement practices and the need for enhanced data privacy legislation.
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TubeMogul's IPO Challenges
- Brett Wilson discusses TubeMogul's IPO challenges during the Great Recession.
- He mentions how ad tech comps were down, impacting their roadshow and ultimately leading to acquisition by Adobe.
Shifting Information Discovery
- Brett Wilson observes a shift in how people find information, moving from traditional search engines to AI-driven LLMs.
- This change necessitates a new ad tech and marketing stack, potentially decreasing advertising surface area.
Investing in AI SEO
- Swift Ventures' first marketing investment was in Bluefish AI, an AI SEO company.
- This investment reflects their focus on people and ideas, particularly in the evolving AI landscape.