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Episode 108: Brett Wilson from TubeMogul is back and is investing in AI
Jan 31, 2025
Brett Wilson, founder of TubeMogul and Swift.vc, dives into the opportunities within AI-enabled advertising. He shares his journey from ad tech to venture capital amid economic challenges. They discuss the transformative impact of AI in marketing, touching on tools like ChatGPT and the shifting landscape of investment in early-stage AI startups. Additionally, Brett highlights the implications of emerging technologies on traditional ad measurement practices and the need for enhanced data privacy legislation.
48:13
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Quick takeaways
- Brett Wilson discusses his transition from leading TubeMogul to investing in early-stage AI companies, emphasizing their role in transforming marketing strategies.
- The podcast highlights the challenges and opportunities posed by generative AI, especially regarding data privacy concerns, requiring new regulatory frameworks for user protection.
Deep dives
Brett Wilson's Transition from Ad Tech to Venture Capital
Brett Wilson shares his journey from being the CEO of TubeMogul, a pioneering company in video advertising, to venturing into the world of venture capital with Swift Ventures. He discusses the challenges of starting TubeMogul during the Great Recession, which made fundraising particularly tough, resulting in a difficult IPO journey. Despite the hurdles, Wilson highlights the company's success in improving transparency and automation in the ad tech space before its acquisition by Adobe. His shift to venture capital emerged from a desire to foster new talent and innovations in technology, especially in AI, as he began to invest in startups while supporting other founders.
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