Episode 108: Brett Wilson from TubeMogul is back and is investing in AI
Marketecture: Get Smart. Fast.
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Navigating the New Era of AI in Advertising
This chapter explores the impact of AI advancements, particularly tools like ChatGPT, on the marketing landscape. It emphasizes the need for a new framework to adapt to evolving consumer behaviors and the challenges of investing in AI technologies amidst rapid industry changes.
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