Episode 108: Brett Wilson from TubeMogul is back and is investing in AI
Marketecture: Get Smart. Fast.
Navigating the New Era of AI in Advertising
This chapter explores the impact of AI advancements, particularly tools like ChatGPT, on the marketing landscape. It emphasizes the need for a new framework to adapt to evolving consumer behaviors and the challenges of investing in AI technologies amidst rapid industry changes.
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