Marketecture: Get Smart. Fast. Episode 112: Ilya Pozin of Telly on why the future of TV is free
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Feb 28, 2025 Ilya Pozin, Founder and CEO of Telly and co-founder of Pluto TV, discusses his groundbreaking approach to television by offering free, ad-supported TVs. He reveals how Telly manages to monetize ads while providing a high-quality viewing experience. The conversation dives into the innovative business models fueling this free TV revolution, challenges in the ad tech industry, and the impact of recent elections on advertising trends. Get ready to rethink how you watch TV and the future of media consumption!
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TV Stagnation
- TVs are the biggest screen in the home, yet they're as dumb as ATMs, having not changed in 20+ years.
- Other devices like smart home controllers and fitness mirrors have innovated more, highlighting the stagnation of TV technology.
Commodity Business
- The lack of innovation in the TV market is due to the commodity business and lack of profit margins for TV manufacturers.
- This leads to cost-cutting measures and a focus on supporting older models rather than developing new technology.
Telly's Disruption
- Telly's free TV model aims to disrupt the commodity business of televisions by making them ad-supported.
- Despite being free, the Telly TV is a high-quality device with features like a Harman Kardon soundbar and a 55-inch 4K HDR display.