Marketecture: Get Smart. Fast.
Cheq.ai: Anti-fraud for marketers
Mar 3, 2025
In this engaging conversation, Guy Titanovich, CEO of Cheq.ai, dives into the world of cybersecurity for marketers. He discusses the critical challenges posed by bot-driven fraud and how his platform protects ad spend by distinguishing real users from bots. Titanovich highlights the risks associated with AI and third-party marketing tools, stressing the need for robust defenses. He also shares insights on pricing models tailored for businesses of all sizes, even offering savings for Shopify merchants, making anti-fraud solutions accessible for all.
22:07
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Cheq.ai's platform effectively combats the impact of fraudulent activities, helping businesses safeguard their marketing budgets and improve data integrity.
- The emergence of advanced AI agents complicates the distinction between genuine users and malicious bots, necessitating swift adaptation from marketers to ensure campaign success.
Deep dives
The Threat of Bots to Marketers
Bots pose significant risks to marketers by skewing data analytics and wasting advertising budgets. For instance, competitors may deploy bots to click on ads repeatedly, leading to unnecessary expenses for legitimate businesses. Moreover, with many companies leaning heavily on data for decision-making, the prevalence of bots—estimated to be between 30 to 50 percent of internet traffic—complicates accurate data interpretation. Consequently, organizations that fail to mitigate bot interference may find themselves making misguided marketing decisions, ultimately affecting their performance and profitability.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
