Marketecture: Get Smart. Fast. Cheq.ai: Anti-fraud for marketers
Mar 3, 2025
In this engaging conversation, Guy Titanovich, CEO of Cheq.ai, dives into the world of cybersecurity for marketers. He discusses the critical challenges posed by bot-driven fraud and how his platform protects ad spend by distinguishing real users from bots. Titanovich highlights the risks associated with AI and third-party marketing tools, stressing the need for robust defenses. He also shares insights on pricing models tailored for businesses of all sizes, even offering savings for Shopify merchants, making anti-fraud solutions accessible for all.
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Comprehensive Bot Protection
- Cheq.ai protects marketers against bots, AI agents, and fake users across marketing and operations stacks.
- It blocks malicious clicks, fake sign-ups, and unauthorized third-party data collection without affecting performance.
Bots Waste Ad Spend and Inventory
- Bots click ads causing wasted ad spend and skew marketing decisions.
- Competitors sometimes use fake users to drain inventory during high-sale events like Black Friday.
Block Fraudulent Clicks and Bots
- Cheq.ai blocks and removes fraudulent clicks both from metrics and from being charged.
- It identifies the intent behind users, distinguishing good bots from malicious ones to tailor protection.