Cheq.ai: Anti-fraud for marketers
Marketecture: Get Smart. Fast.
Bots, E-Commerce, and Digital Security
This chapter explores the evolving dynamics of bots in e-commerce, focusing on their role as purchasing agents and the financial implications of bot interactions. It raises essential questions about identity and user intent, while discussing the challenges of providing actionable data insights to CMOs. Additionally, the chapter highlights the security risks posed by AI and third-party tools, outlining the potential for privacy invasions and the necessity for robust digital defenses.
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