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Overwolf: PC Gaming Add-Ons and Monetization
Feb 3, 2025
Nathan Lindberg, Head of Brand Partnerships at Overwolf, dives into the world of PC gaming enhancements. He discusses how Overwolf empowers over 187,000 creators through its app store, offering real-time tools that elevate gameplay. The conversation shifts to innovative advertising strategies, emphasizing the balance between endemic and non-endemic marketing. Lindberg also touches on issues like user engagement and the importance of community in gaming, likening Overwolf's values to a wolf's sense of unity and defense.
16:39
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Quick takeaways
- Overwolf's platform empowers approximately 187,000 creators, enhancing gameplay through real-time overlays that improve user experience for 100 million gamers.
- Utilizing a revenue-sharing model allows app developers to earn 50% of advertising revenue, fostering quality content that increases player engagement and retention.
Deep dives
Empowering In-Game Creators
Overwolf serves as a platform that empowers in-game creators by offering tools to build, distribute, and monetize in-game applications and mods. The platform supports approximately 187,000 creators and is integrated with over 1,500 video games, providing a space for content creation that enhances the gaming experience for about 100 million monthly active users. This enables the creation of real-time applications that overlay existing games, offering features like real-time information and gameplay enhancements to players, whether they are casual gamers or competitive eSports athletes. By facilitating user-generated content (UGC), Overwolf elevates the quality of gaming by enabling creators to enrich the games players enjoy.
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