Marketecture: Get Smart. Fast. Episode 111: Ross Benes on eMarketer and Juggalos
18 snips
Feb 21, 2025 
Ross Benes, a senior analyst at eMarketer and author, dives deep into the world of advertising metrics and insights. He shares fascinating stats about digital advertising, revealing how transparency and new metrics are reshaping the industry. The conversation takes a wild turn as he discusses the unexpected cultural impact of Juggalos and the Insane Clown Posse. Benes also explores the evolving retail media landscape and the growing influence of AI, making it a blend of data and pop culture that keeps listeners engaged.
AI Snips
Chapters
Transcript
Episode notes
About eMarketer
- eMarketer, owned by Axel Springer, is a market research company providing data and charts for the advertising industry.
- They merged with Business Insider Intelligence, became Insider Intelligence, and rebranded back to eMarketer.
eMarketer's Research Methods
- eMarketer uses a variety of research methods depending on the data.
- They conduct meta-analyses of existing research, interviews, and original forecasting, with varying sources depending on the metric's maturity.
Misleading Stats
- Ross Benes pointed out a common misconception that CTV ad spending exceeds linear TV ad spending, which is not currently accurate.
- He also mentioned Disney's misleading claim about surpassing Netflix subscribers, which combined Disney+, Hulu, and ESPN+.