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2min chapter
Episode 111: Ross Benes on eMarketer and Juggalos
Marketecture: Get Smart. Fast.
Intro
This chapter explores the development of digital metrics with an emphasis on viewability and the introduction of the new AU metric by Adelaide. The discussion highlights AU's significance in media planning and the latest industry announcements, including new websites and events.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode