Ross Benes

Ross Benes, a senior analyst at eMarketer and author, dives deep into the world of advertising metrics and insights. He shares fascinating stats about digital advertising, revealing how transparency and new metrics are reshaping the industry. The conversation takes a wild turn as he discusses the unexpected cultural impact of Juggalos and the Insane Clown Posse. Benes also explores the evolving retail media landscape and the growing influence of AI, making it a blend of data and pop culture that keeps listeners engaged.

Journalist and market research analyst Ross Benes dives into his book, which explores the cultural landscape of 1999. He draws intriguing parallels between beanie babies and the rise of cryptocurrency. The discussion reveals how WWE's political triumph marked a shift in media perception and the age of deregulation. They dissect moral panics, the evolution of consumer culture, and the blurred lines between entertainment and reality, ultimately reflecting on how lowbrow culture continues to shape modern society.

Ross Benes, author of '1999: The Year Low Culture Conquered America and Kickstarted Our Bizarre Times', discusses the profound influence of 90s pop culture on today's society. He reveals how Jerry Springer's antics laid the groundwork for Trump's appeal and how kayfabe has permeated public life. The conversation delves into the impact of video games and pornography on norms and politics, and how contemporary TV viewing habits reflect a divide between the elite and everyday voters. A nostalgic exploration of cultural shifts and censorship makes this a fascinating dive into our bizarre times.

In this engaging discussion, Ross Benes, a Senior Analyst at eMarketer, and Paul Verna, Vice President at eMarketer, dive into the future of TV and streaming. They analyze Netflix's bold move into live sports and what that means for advertisers. Small and mid-sized brands are increasingly turning to CTV ads, reshaping spending strategies. The duo also explores the evolving role of self-serve advertising and AI content, setting the stage for how viewer behavior might shift in this dynamic landscape.

Ross Benes and Evelyn Mitchell-Wolf, both Senior Analysts at eMarketer, join Vice President of Content Paul Verna to discuss the transformative potential of ChatGPT by 2025. They examine its impact on students, healthcare, and customer service roles. The conversation also touches on a proposed social media ban for Australian youth and the resulting effects on attention spans. Additionally, they explore the intriguing phenomenon of subscription pausers in the streaming world, alongside hilarious insights into movie theater etiquette and personal stories of battling the common cold.