Ross Benes and Evelyn Mitchell-Wolf, both Senior Analysts at eMarketer, join Vice President of Content Paul Verna to discuss the transformative potential of ChatGPT by 2025. They examine its impact on students, healthcare, and customer service roles. The conversation also touches on a proposed social media ban for Australian youth and the resulting effects on attention spans. Additionally, they explore the intriguing phenomenon of subscription pausers in the streaming world, alongside hilarious insights into movie theater etiquette and personal stories of battling the common cold.

Ross Benes, a Senior Analyst at eMarketer specializing in digital advertising and media, dives into the evolving landscape of digital advertising. He discusses the impressive 12% growth in U.S. ad spending, driven by non-cyclical ads and political campaigns. The conversation highlights significant trends such as retail media's rise, the impact of economic conditions on consumer sentiment, and anticipates a shift in ad spending towards digital platforms while TV budgets may contract. It's a lively analysis of where advertising is headed!