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Ross Benes

Ross Benes is a journalist and market research analyst. He is the author of the book "1999: The Year Low Culture Conquered America and Kickstarted Our Bizarre Times."

Top 5 podcasts with Ross Benes

Ranked by the Snipd community
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18 snips
Feb 21, 2025 • 43min

Episode 111: Ross Benes on eMarketer and Juggalos

Ross Benes, a senior analyst at eMarketer and author, dives deep into the world of advertising metrics and insights. He shares fascinating stats about digital advertising, revealing how transparency and new metrics are reshaping the industry. The conversation takes a wild turn as he discusses the unexpected cultural impact of Juggalos and the Insane Clown Posse. Benes also explores the evolving retail media landscape and the growing influence of AI, making it a blend of data and pop culture that keeps listeners engaged.
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7 snips
Mar 5, 2025 • 1h 6min

Keynesian Kayfabe

Journalist and market research analyst Ross Benes dives into his book, which explores the cultural landscape of 1999. He draws intriguing parallels between beanie babies and the rise of cryptocurrency. The discussion reveals how WWE's political triumph marked a shift in media perception and the age of deregulation. They dissect moral panics, the evolution of consumer culture, and the blurred lines between entertainment and reality, ultimately reflecting on how lowbrow culture continues to shape modern society.
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Jan 17, 2025 • 21min

Behind the Numbers: TV and Streaming Trends for 2025—Netflix's Live Sports Push & Small/Mid-Sized Brands Spending More on CTV Ads | Jan 17, 2025

In this engaging discussion, Ross Benes, a Senior Analyst at eMarketer, and Paul Verna, Vice President at eMarketer, dive into the future of TV and streaming. They analyze Netflix's bold move into live sports and what that means for advertisers. Small and mid-sized brands are increasingly turning to CTV ads, reshaping spending strategies. The duo also explores the evolving role of self-serve advertising and AI content, setting the stage for how viewer behavior might shift in this dynamic landscape.
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Dec 6, 2024 • 38min

The Weekly Listen: How ChatGPT Will Change Our 2025 Future, The Impact of the Snippet Generation, and More | Dec 6, 2024

Ross Benes and Evelyn Mitchell-Wolf, both Senior Analysts at eMarketer, join Vice President of Content Paul Verna to discuss the transformative potential of ChatGPT by 2025. They examine its impact on students, healthcare, and customer service roles. The conversation also touches on a proposed social media ban for Australian youth and the resulting effects on attention spans. Additionally, they explore the intriguing phenomenon of subscription pausers in the streaming world, alongside hilarious insights into movie theater etiquette and personal stories of battling the common cold.
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Oct 14, 2024 • 15min

The Daily: Checking In on Ad Spend—What’s Been Driving Growth This Year, Why It Might Be About to Slow Down, and a Preview of 2025 | Oct 14, 2024

Ross Benes, a Senior Analyst at eMarketer specializing in digital advertising and media, dives into the evolving landscape of digital advertising. He discusses the impressive 12% growth in U.S. ad spending, driven by non-cyclical ads and political campaigns. The conversation highlights significant trends such as retail media's rise, the impact of economic conditions on consumer sentiment, and anticipates a shift in ad spending towards digital platforms while TV budgets may contract. It's a lively analysis of where advertising is headed!