Ross Benes

Ross Benes, a senior analyst at eMarketer and author, dives deep into the world of advertising metrics and insights. He shares fascinating stats about digital advertising, revealing how transparency and new metrics are reshaping the industry. The conversation takes a wild turn as he discusses the unexpected cultural impact of Juggalos and the Insane Clown Posse. Benes also explores the evolving retail media landscape and the growing influence of AI, making it a blend of data and pop culture that keeps listeners engaged.

Journalist and market research analyst Ross Benes dives into his book, which explores the cultural landscape of 1999. He draws intriguing parallels between beanie babies and the rise of cryptocurrency. The discussion reveals how WWE's political triumph marked a shift in media perception and the age of deregulation. They dissect moral panics, the evolution of consumer culture, and the blurred lines between entertainment and reality, ultimately reflecting on how lowbrow culture continues to shape modern society.

In this engaging discussion, Ross Benes, a Senior Analyst at eMarketer, and Paul Verna, Vice President at eMarketer, dive into the future of TV and streaming. They analyze Netflix's bold move into live sports and what that means for advertisers. Small and mid-sized brands are increasingly turning to CTV ads, reshaping spending strategies. The duo also explores the evolving role of self-serve advertising and AI content, setting the stage for how viewer behavior might shift in this dynamic landscape.