16min chapter

Marketecture: Get Smart. Fast. cover image

Episode 111: Ross Benes on eMarketer and Juggalos

Marketecture: Get Smart. Fast.

CHAPTER

Market Insights and Startup Innovations

This chapter features the MarketTexture Live Startup Showcase, where six startups present their AI and ad tech innovations. It explores eMarketer's history, data transparency, and the common misconceptions in advertising statistics, particularly regarding RTB and programmatic advertising. The discussion also highlights the evolving retail media landscape, demonstrating a shift in advertising spending patterns from search to display ads.

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