Episode 111: Ross Benes on eMarketer and Juggalos
Marketecture: Get Smart. Fast.
The Fragmentation of Commerce Media and the Rise of AI
This chapter explores the fragmentation of commerce media, emphasizing Amazon's overwhelming dominance in the retail media space, which holds three-fourths of the market. The discussion also addresses the evolving role of AI, advocating for a balanced perspective on its influence in media buying and company operations.
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