13min chapter

Marketecture: Get Smart. Fast. cover image

Episode 111: Ross Benes on eMarketer and Juggalos

Marketecture: Get Smart. Fast.

CHAPTER

Navigating Ad Tech and Media Landscape

In this chapter, the hosts address listener feedback while clarifying misconceptions related to key players in ad tech, including Double Verify and YouTube's statistics. They discuss the impact of politics on media and advertising, alongside notable trends in Connected TV and the advertising growth of retail giants like Walmart. The chapter also explores the need for enhanced safeguards in advertising against harmful content and the implications of evolving industry dynamics.

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