The Content Cocktail Hour

To attribute or not to attribute? That is the question. Amrita Mathur is the Vice President of Marketing at Superside, a subscription design service for enterprises and scale-ups. Superside has seen tremendous growth and is on track to double their earnings this year. She says that having a startup mentality, being open to experimenting, and not obsessing over attribution has led to their success.0:00 Intro1:30 Conversation7:10 Customer calls9:14 Design-ops11:05 Who gets credit19:00 Building community22:48 Startup mentality25:15 Attribution30:00 Advice32:48 OutroJoin The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Amrita: | LinkedIn | Twitter | SupersideFollow Brett:| Twitter | LinkedIn 

Brett and Jonathan discuss how to make the most of "no-excuse December." It's time to make some big swings, rather than phoning it in for the rest of the year. Given the state of the economy, now is an excellent moment to reevaluate your marketing plan and budget. 0:00 Introduction 0:45 Conversation with JG 2:30 Business this holiday season 7:10 Customer outreach 9:26 Take big swings 12:50 Internal marketing 15:30 Balancing execution and planning 17:36 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Karthik Suresh is the Co-Founder of Ignition, a collaborative hub to plan, execute, and measure the goto-market side of product launches. He spent several years working at Facebook and helped launch several products, including Oculus. Karthik shares common bottlenecks that arise during product launches and offers advice to prevent them. 0:00 Intro 0:52 Conversation 1:50 Lessons from Facebook 6:03 Bottlenecks 10:50 Roles and responsibilities 17:00 Launch tips 19:20 Aligning KPI’s 22:10 Final piece of advice 23:46 Outro Guest Feature: Building The Future of the Go-to-Market Process Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Karthik: | LinkedIn | Ignition Follow Brett:| Twitter | LinkedIn 

This year, Brett is thankful for the attendees and guests of The Juice’s successful digital event "How to Run Laps Around Your Competition with Content Distribution.” The event highlighted how modern marketers are open to new ideas and rethinking their approach to content distribution. Many companies are assessing their marketing budgets going into the new year and trying to do more with less. Or as The Juice might say, “get more juice from the orange.” 0:00 Intro 2:06 Reflecting on event 3:53 Juice offer 5:30 Content distribution 7:15 Follow up 10:06 Marketing budget 11:58 Next week Recording of “How to Run Laps Around Your Competition with Content Distribution”  Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Head of Growth, Alaina Thompson, joins Brett to discuss their carefully crafted follow-up plan after The Juice’s virtual event, “How to Run Laps Around Your Competition with Content Distribution.” They aim to be respectful, timely, and specific when following up with the participants. No one should feel spammed or confused receiving emails after an event, so a thought-out follow-up plan is key. 0:00 Intro 1:00 Conversation with Alaina 5:00 Negative follow-up experiences 9:45 Meeting before 14:14 Audience segmentation 16:18 Details and timeline 21:10 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Alaina:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn   

Tristan Pelligrino is the Co-Founder of Motion, an agency that helps B2B marketers at tech companies launch podcasts. He explains that companies’ podcasts don’t have to start as podcasts. There are dozens of different use-cases, benefits, and ways of repurposing content when starting a podcast. While there are some initial hurdles and costs, podcasting is an excellent way to start conversation, create consistent content, and spread a message. When beginning a podcast, you should consider two key questions: Who is it for and how does it help?0:00 Intro0:57 Conversation with Tristan2:30 Motion6:00 Podcast beginners11:50 Roadblocks/skills to podcasts16:30 Value of podcast21:38 Tristan’s LinkedIn post30:35 Research and advice35:10 Signs to start a podcast38:20 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Tristan: | LinkedIn | Twitter | MotionFollow Brett:| Twitter | LinkedIn 

Jonathan and Brett prepare for the virtual event this Thursday and announce Chris Vannoy, the newest member of The Juice team who will serve as their VP of Product and Engineering. "How to Run Laps Around Your Competition with Content Distribution" will take place this Thursday, November 17, at 1pm EST. You do not want to miss this! Over 350 participants have signed up so far. Register for free here. 0:00 Introduction 0:56 Conversation with JG 2:20 Chris, VP of Product and Engineering 5:45 Live event on Nov 17 10:05 Don’t slip into the past 11:15 Do more with less 15:20 No one has it figured out 17:34 Outro How to Run Laps Around Your Competition with Content Distribution (Register for free) How The Juice Uses The Juice and Other Channels For Content Distribution Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Hiring freelance writers and outsourcing tasks is a game-changer for busy marketers at growing companies. Nicole MacLean is the Head of Growth Marketing at Compose.ly, a network of freelance writers who are experts at writing SEO optimized content. Given the current state of the economy, it's essential to understand how your company's cash flow is operating and determine whether hiring independent contractors might be helpful. 0:00 Intro 0:56 Conversation with Nicole 3:07 Who is Compose.ly 4:50 When to seek writing help 11:15 Aligning writing with business initiatives 12:50 Economic climate 14:38 Brand personality 18:00 Challenges of hiring freelance writers 24:20 Cash flow during economic uncertainty 28:00 Job descriptions 31:20 Stake holder 35:40 Know your goals and priorities 39:46 Closing words How to Run Laps Around Your Competition with Content Distribution (Register for free)Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Nicole: | LinkedIn | Compose.lyFollow Brett:| Twitter | LinkedIn 

Right now, marketers are being asked to do more with less. Under pressure, marketers are at risk of slipping into old habits to get as many leads as quickly as possible. Brett is hosting a virtual event about content distribution to help marketers stay on the right track. 0:00 Intro 1:25 In-person meeting 4:25 Pressures from leaders 5:40 Conversion and content distribution 8:00 Back to The Juice 10:40 Closing words How to Run Laps Around Your Competition with Content Distribution Register for freeJoin The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

In this episode, Brett and Ramli John discuss how content can support PLG (product led growth) go-tomarket motions. Ramli is the Content Programing Director at Appcues, a company that makes it easy to measure and improve product adoption without a developer. After seeing freemium models fail, he wrote Product-Led Onboarding: How to Turn New Users Into Lifelong Customers. Full of tips to power up your marketing efforts, Ramli is a wealth of knowledge for the modern day marketer. 0:00 Intro 01:05 Conversation with Ramli4:18 PLG 10:55 Rise of introverts 14:33 Role of content marketer 17:30 Quality of content 20:50 PLG onboarding 26:45 Advice for content marketers 29:32 Outro How to Run Laps Around Your Competition with Content Distribution (Register for free)Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Ramli: | LinkedIn | Twitter | Appcues | Book Follow Brett:| Twitter | LinkedIn