The Content Cocktail Hour

Megan Noel is the Director of Marketing at Trava, a cybersecurity startup that protects and educates small and mid-sized businesses. She shares marketing lessons learnt while working for a small, budding tech startup in a crowded space. The marketing team at Trava is willing to experiment, try and fail and try again, to gain the attention of their audience.0:00 Intro1:15 Conversation with Megan4:13 Approach to marketing9:15 Competition and abundance mindset16:24 Customer conversations19:50 Messaging22:10 Evaluating success23:50 Experiments25:54 Connect with Trava26:19 Outro Subscribe to Modern Day Marketer (The Newsletter) Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Megan: | LinkedIn | Trava | Podcast Follow Brett:| Twitter | LinkedIn 

Before enjoying a well-earned Christmas break, Brett and Jonathan look back on the year at The Juice. Numerous difficulties emerged in Q3, including concerns with fundraising, consumer churn, and staff changes. However, 2022 also had a lot of successes, learning moments, and clarity. To receive 35% off content distribution packages, use code MODERN before January 31st at https:// www.thejuicehq.com/pricing. 0:00 Introduction 1:08 Conversation with JG 4:18 2022 wins 8:20 Challenges in Q3 13:23 Overcoming adversity 15:18 Surprises and lessons 20:50 Predictions and goals 23:01 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Molly Clarke is the VP of Digital Marketing at Spiff Inc, a commission automation platform. With Brett today, they discuss where content should sit in marketing teams; who is responsible and who do they report to? At Spiff, it’s a shared effort and they never make content without a purpose. Molly says the best content marketers are curious and empathetic. To receive 35% off content distribution packages, use code MODERN before January 31st at https://www.thejuicehq.com/pricing.0:00 Intro1:52 Conversation with Molly3:16 Digital marketing is changing6:15 Where does content sit15:00 Traits of a great content marketer17:45 Aligning with demand gen22:08 North Star metric23:40 Tips for modern marketers26:28 OutroJoin The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Molly: | LinkedIn | Twitter | Spiff Follow Brett:| Twitter | LinkedIn 

Brett is adopting the mentality of his favorite orange haired Muppet character, Beaker, and experimenting at work. Experiments lead to transformation and breakthroughs. Lately, The Juice has been experimenting with their site, messaging, sponsorships, and video content. To receive 35% off content distribution packages, use code MODERN before January 31st at https://www.thejuicehq.com/pricing. 0:00 Intro 3:40 Promo code 5:20 Experimenting 8:50 Changing The Juice site 10:22 Sponsorships 11:17 Video 14:10 FastPass Content Distribution FastPass Content Distribution FastPass: Sign up here Get 35% off content distribution packages here.Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

To attribute or not to attribute? That is the question. Amrita Mathur is the Vice President of Marketing at Superside, a subscription design service for enterprises and scale-ups. Superside has seen tremendous growth and is on track to double their earnings this year. She says that having a startup mentality, being open to experimenting, and not obsessing over attribution has led to their success.0:00 Intro1:30 Conversation7:10 Customer calls9:14 Design-ops11:05 Who gets credit19:00 Building community22:48 Startup mentality25:15 Attribution30:00 Advice32:48 OutroJoin The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Amrita: | LinkedIn | Twitter | SupersideFollow Brett:| Twitter | LinkedIn 

Brett and Jonathan discuss how to make the most of "no-excuse December." It's time to make some big swings, rather than phoning it in for the rest of the year. Given the state of the economy, now is an excellent moment to reevaluate your marketing plan and budget. 0:00 Introduction 0:45 Conversation with JG 2:30 Business this holiday season 7:10 Customer outreach 9:26 Take big swings 12:50 Internal marketing 15:30 Balancing execution and planning 17:36 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Karthik Suresh is the Co-Founder of Ignition, a collaborative hub to plan, execute, and measure the goto-market side of product launches. He spent several years working at Facebook and helped launch several products, including Oculus. Karthik shares common bottlenecks that arise during product launches and offers advice to prevent them. 0:00 Intro 0:52 Conversation 1:50 Lessons from Facebook 6:03 Bottlenecks 10:50 Roles and responsibilities 17:00 Launch tips 19:20 Aligning KPI’s 22:10 Final piece of advice 23:46 Outro Guest Feature: Building The Future of the Go-to-Market Process Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Karthik: | LinkedIn | Ignition Follow Brett:| Twitter | LinkedIn 

This year, Brett is thankful for the attendees and guests of The Juice’s successful digital event "How to Run Laps Around Your Competition with Content Distribution.” The event highlighted how modern marketers are open to new ideas and rethinking their approach to content distribution. Many companies are assessing their marketing budgets going into the new year and trying to do more with less. Or as The Juice might say, “get more juice from the orange.” 0:00 Intro 2:06 Reflecting on event 3:53 Juice offer 5:30 Content distribution 7:15 Follow up 10:06 Marketing budget 11:58 Next week Recording of “How to Run Laps Around Your Competition with Content Distribution”  Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Head of Growth, Alaina Thompson, joins Brett to discuss their carefully crafted follow-up plan after The Juice’s virtual event, “How to Run Laps Around Your Competition with Content Distribution.” They aim to be respectful, timely, and specific when following up with the participants. No one should feel spammed or confused receiving emails after an event, so a thought-out follow-up plan is key. 0:00 Intro 1:00 Conversation with Alaina 5:00 Negative follow-up experiences 9:45 Meeting before 14:14 Audience segmentation 16:18 Details and timeline 21:10 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Alaina:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn   

Tristan Pelligrino is the Co-Founder of Motion, an agency that helps B2B marketers at tech companies launch podcasts. He explains that companies’ podcasts don’t have to start as podcasts. There are dozens of different use-cases, benefits, and ways of repurposing content when starting a podcast. While there are some initial hurdles and costs, podcasting is an excellent way to start conversation, create consistent content, and spread a message. When beginning a podcast, you should consider two key questions: Who is it for and how does it help?0:00 Intro0:57 Conversation with Tristan2:30 Motion6:00 Podcast beginners11:50 Roadblocks/skills to podcasts16:30 Value of podcast21:38 Tristan’s LinkedIn post30:35 Research and advice35:10 Signs to start a podcast38:20 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Tristan: | LinkedIn | Twitter | MotionFollow Brett:| Twitter | LinkedIn