The Content Cocktail Hour

How do you integrate the right content into your campaigns? To answer this, Brett brings on Margarita Loktionova, the Content Marketing Lead at Semrush. Semrush is an online visibility management SaaS platform that’s been used by over ten million digital marketers. Her "Ultimate 2023 Guide to Content Distribution” is a valuable resource for marketers who want to succeed this year.0:00 Intro0:50 Conversation with Margarita1:50 SEM rush2:56 Ultimate 2023 Guide to Content Distribution5:08 Delegating7:33 Influencers and integrated campaigns15:40 State of content marketing20:30 Cross functional collaboration23:20 Final advice26:27 OutroSign up for Modern Day Marketer (the newsletter)Join The JuiceThe Ultimate 2023 Guide to Content Distribution (+Examples)Follow Margarita:| LinkedIn | SemrushFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Q3 was a particularly lean time for many companies, forcing executives to question the value of different teams and budgets. Thankfully, The Juice is already seeing things turn around in their final quarter. Today, Brett and Jonathan discuss the rising discussion around the ROI (return on investment) of marketing and content marketing.0:00 Introduction1:08 Conversation with JG4:20 Seeing the light after Q36:68 Mounting pressure on marketers9:05 Justifying value13:36 Measuring impact of content18:10 Forget your Buyer Personas21:16 Outro Join The JuiceModern Day Marketer The Newsletter (subscribe)Sales Enablement’s Guide to a Successful 2023 SKO (sign up today)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Did you know that zero and first party data is your greatest advantage in marketing? Don’t believe us? Keep listening to Michal Leszczynski who is the Head of Content Marketing at GetResponse, a powerful email marketing tool. For good reason, there has been a pushback on third party data. Micheal defines zero and first party data and shares his best practices for email marketing. 0:00 Intro 1:14 Conversation with Michal 3:29 Shift from third party data 9:05 Privacy concerns 10:50 User personalization 12:15 Defining zero and first party data 16:00 Marketer mindset 21:11 Segmented lists of users 27:00 Incentives for data 30:00 Tips to get started 34:06 Outro Sign up for Modern Day Marketer (the newsletter)Join The JuiceFollow Michal:| Twitter | LinkedIn | WebsiteFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

As marketers at a startup, you need to be intentional about your audience and simplify your messaging and positioning as much as possible. As Jonathan says, “you can’t be everything to everybody.” The Juice has had to reevaluate their audience and messaging a few times, because there are two sides to the business. There are brands who use The Juice to post their content and sell their product and there are members/users who use The Juice to learn and further their career.0:00 Intro1:23 Conversation with JG4:15 Two audiences8:00 Finding direction9:50 Explaining to investors12:05 User experience20:00 CRM24:39 SKO event26:28 OutroJoin The JuiceModern Day Marketer The Newsletter (subscribe)Sales Enablement’s Guide to a Successful 2023 SKO (sign up today)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Thomas Peham is the VP of marketing at Storyblok, a headless CMS (content management system) for developers and marketers. He has worked in SaaS Marketing since 2014 and freelanced on his own for a while. Storyblok grew rapidly, without a sales team at first, by using a “self-service model.” With his expert marketing help, the company grew from 3 to 30 people.0:00 Intro1:01 Conversation with Thomas2:14 Tinder Dates talk5:20 Storyblok7:55 Messaging12:05 Thomas’ background16:25 Scaling a team of 3 to 3024:40 Self-service model31:26 Company culture41:40 Tips and advice44:13 OutroSign up for Modern Day Marketer (the newsletter)Join The JuiceFollow Thomas:| Twitter | LinkedIn | Storyblok Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Welcome to Season 3 of Modern Day Marketer! Brett wishes everyone a happy new year and reflects on the evolution of this podcast. Exactly two years ago, Brett was hired and hit the ground floor running with this show. He’s had hundreds of honest and real conversations with marketers about what’s wrong and needs to be fixed in B2B marketing. On Friday, The Juice is launching the first Modern Day Marketer Newsletter. 0:00 Intro2:53 Evolution of the show6:10 Hit the ground floor8:00 Storytelling10:00 Finding guests13:40 Changing the title16:20 Modern Day Marketer Newsletter Sign up for Modern Day Marketer (the newsletter)  Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Megan Noel is the Director of Marketing at Trava, a cybersecurity startup that protects and educates small and mid-sized businesses. She shares marketing lessons learnt while working for a small, budding tech startup in a crowded space. The marketing team at Trava is willing to experiment, try and fail and try again, to gain the attention of their audience.0:00 Intro1:15 Conversation with Megan4:13 Approach to marketing9:15 Competition and abundance mindset16:24 Customer conversations19:50 Messaging22:10 Evaluating success23:50 Experiments25:54 Connect with Trava26:19 Outro Subscribe to Modern Day Marketer (The Newsletter) Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Megan: | LinkedIn | Trava | Podcast Follow Brett:| Twitter | LinkedIn 

Before enjoying a well-earned Christmas break, Brett and Jonathan look back on the year at The Juice. Numerous difficulties emerged in Q3, including concerns with fundraising, consumer churn, and staff changes. However, 2022 also had a lot of successes, learning moments, and clarity. To receive 35% off content distribution packages, use code MODERN before January 31st at https:// www.thejuicehq.com/pricing. 0:00 Introduction 1:08 Conversation with JG 4:18 2022 wins 8:20 Challenges in Q3 13:23 Overcoming adversity 15:18 Surprises and lessons 20:50 Predictions and goals 23:01 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Molly Clarke is the VP of Digital Marketing at Spiff Inc, a commission automation platform. With Brett today, they discuss where content should sit in marketing teams; who is responsible and who do they report to? At Spiff, it’s a shared effort and they never make content without a purpose. Molly says the best content marketers are curious and empathetic. To receive 35% off content distribution packages, use code MODERN before January 31st at https://www.thejuicehq.com/pricing.0:00 Intro1:52 Conversation with Molly3:16 Digital marketing is changing6:15 Where does content sit15:00 Traits of a great content marketer17:45 Aligning with demand gen22:08 North Star metric23:40 Tips for modern marketers26:28 OutroJoin The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Molly: | LinkedIn | Twitter | Spiff Follow Brett:| Twitter | LinkedIn 

Brett is adopting the mentality of his favorite orange haired Muppet character, Beaker, and experimenting at work. Experiments lead to transformation and breakthroughs. Lately, The Juice has been experimenting with their site, messaging, sponsorships, and video content. To receive 35% off content distribution packages, use code MODERN before January 31st at https://www.thejuicehq.com/pricing. 0:00 Intro 3:40 Promo code 5:20 Experimenting 8:50 Changing The Juice site 10:22 Sponsorships 11:17 Video 14:10 FastPass Content Distribution FastPass Content Distribution FastPass: Sign up here Get 35% off content distribution packages here.Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn