The Content Cocktail Hour

Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing.0:00 Intro1:03 Jeff’s background6:20 Fearful marketers10:20 Football analogy12:06 ROI and CAC18:45 Securing investments21:50 Repurposing content25:00 Things to avoid28:30 Advice to marketers31:56 Get in touch34:18 Outro Sign up for Modern Day Marketer (the newsletter)Join The JuiceFollow Jeff:| LinkedIn | MarketMuseFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Jonathan and Brett have been open about how the economy affected them in Q3. They experienced a remarkable turnaround in Q4, nevertheless, and just celebrated their most exciting milestone to date: 10,000 users! Now, a brand-new fiscal year begins. There will be more obstacles in their future, but they plan to keep focusing on the fundamentals.0:00 Introduction1:18 Conversation with JG3:55 Turnaround after Q38:55 Focus on fundamentals10:45 Intention with audiences13:52 Milestones17:30 Momentum21:20 Outro The Juice Product Roadmap Live (Register)Modern Day Marketer The Newsletter (subscribe)Sales Enablement’s Guide to a Successful 2023 SKO (sign up today)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett talks with Mariya Delano about the value of reaching fewer people with better content. Mariya is the Founder and Operator of Kalyna Marketing, which she started to make B2B tech marketing less terrible. She and her team of freelance writers are dedicated to producing high-quality, captivating material that actually drives business. She says that dull and unoriginal content is an expense that companies cannot afford.0:00 Intro0:49 Conversation with Maria7:00 The problem with ads and casting big nets11:40 Chat GPT17:06 Quality over quantity ROI21:48 Repurposing content24:10 Advice to marketers27:55 Outro Sign up for Modern Day Marketer (the newsletter)Join The JuiceFollow Mariya:| LinkedIn | Kalyna MarketingFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett explains that there are three elements to building a “culture of content”— excellent communication, consistency, and context. Companies need to quickly get on the same page with strong internal marketing. Customers truly value brand over product and an example of great branding is Liquid Death water.0:00 Intro2:15 Internal marketing5:06 Liquid Death water9:35 Hubspot14:50 Roadmap event16:15 Internal marketingJoin The JuiceModern Day Marketer The Newsletter (subscribe)Sales Enablement’s Guide to a Successful 2023 SKO (sign up today)Slice & Dice Episode 2 (watch)The Juice Product Roadmap Live Event on 2/16 at 1:00 pm est (sign up today)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

How do you integrate the right content into your campaigns? To answer this, Brett brings on Margarita Loktionova, the Content Marketing Lead at Semrush. Semrush is an online visibility management SaaS platform that’s been used by over ten million digital marketers. Her "Ultimate 2023 Guide to Content Distribution” is a valuable resource for marketers who want to succeed this year.0:00 Intro0:50 Conversation with Margarita1:50 SEM rush2:56 Ultimate 2023 Guide to Content Distribution5:08 Delegating7:33 Influencers and integrated campaigns15:40 State of content marketing20:30 Cross functional collaboration23:20 Final advice26:27 OutroSign up for Modern Day Marketer (the newsletter)Join The JuiceThe Ultimate 2023 Guide to Content Distribution (+Examples)Follow Margarita:| LinkedIn | SemrushFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Q3 was a particularly lean time for many companies, forcing executives to question the value of different teams and budgets. Thankfully, The Juice is already seeing things turn around in their final quarter. Today, Brett and Jonathan discuss the rising discussion around the ROI (return on investment) of marketing and content marketing.0:00 Introduction1:08 Conversation with JG4:20 Seeing the light after Q36:68 Mounting pressure on marketers9:05 Justifying value13:36 Measuring impact of content18:10 Forget your Buyer Personas21:16 Outro Join The JuiceModern Day Marketer The Newsletter (subscribe)Sales Enablement’s Guide to a Successful 2023 SKO (sign up today)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Did you know that zero and first party data is your greatest advantage in marketing? Don’t believe us? Keep listening to Michal Leszczynski who is the Head of Content Marketing at GetResponse, a powerful email marketing tool. For good reason, there has been a pushback on third party data. Micheal defines zero and first party data and shares his best practices for email marketing. 0:00 Intro 1:14 Conversation with Michal 3:29 Shift from third party data 9:05 Privacy concerns 10:50 User personalization 12:15 Defining zero and first party data 16:00 Marketer mindset 21:11 Segmented lists of users 27:00 Incentives for data 30:00 Tips to get started 34:06 Outro Sign up for Modern Day Marketer (the newsletter)Join The JuiceFollow Michal:| Twitter | LinkedIn | WebsiteFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

As marketers at a startup, you need to be intentional about your audience and simplify your messaging and positioning as much as possible. As Jonathan says, “you can’t be everything to everybody.” The Juice has had to reevaluate their audience and messaging a few times, because there are two sides to the business. There are brands who use The Juice to post their content and sell their product and there are members/users who use The Juice to learn and further their career.0:00 Intro1:23 Conversation with JG4:15 Two audiences8:00 Finding direction9:50 Explaining to investors12:05 User experience20:00 CRM24:39 SKO event26:28 OutroJoin The JuiceModern Day Marketer The Newsletter (subscribe)Sales Enablement’s Guide to a Successful 2023 SKO (sign up today)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Thomas Peham is the VP of marketing at Storyblok, a headless CMS (content management system) for developers and marketers. He has worked in SaaS Marketing since 2014 and freelanced on his own for a while. Storyblok grew rapidly, without a sales team at first, by using a “self-service model.” With his expert marketing help, the company grew from 3 to 30 people.0:00 Intro1:01 Conversation with Thomas2:14 Tinder Dates talk5:20 Storyblok7:55 Messaging12:05 Thomas’ background16:25 Scaling a team of 3 to 3024:40 Self-service model31:26 Company culture41:40 Tips and advice44:13 OutroSign up for Modern Day Marketer (the newsletter)Join The JuiceFollow Thomas:| Twitter | LinkedIn | Storyblok Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Welcome to Season 3 of Modern Day Marketer! Brett wishes everyone a happy new year and reflects on the evolution of this podcast. Exactly two years ago, Brett was hired and hit the ground floor running with this show. He’s had hundreds of honest and real conversations with marketers about what’s wrong and needs to be fixed in B2B marketing. On Friday, The Juice is launching the first Modern Day Marketer Newsletter. 0:00 Intro2:53 Evolution of the show6:10 Hit the ground floor8:00 Storytelling10:00 Finding guests13:40 Changing the title16:20 Modern Day Marketer Newsletter Sign up for Modern Day Marketer (the newsletter)  Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn