Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing.

0:00 Intro
1:03 Jeff’s background
6:20 Fearful marketers
10:20 Football analogy
12:06 ROI and CAC
18:45 Securing investments
21:50 Repurposing content
25:00 Things to avoid
28:30 Advice to marketers
31:56 Get in touch
34:18 Outro

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Predicting the ROI of Your Content Program with Jeff Coyle of MarketMuse