Q3 was a particularly lean time for many companies, forcing executives to question the value of different teams and budgets. Thankfully, The Juice is already seeing things turn around in their final quarter. Today, Brett and Jonathan discuss the rising discussion around the ROI (return on investment) of marketing and content marketing.
0:00 Introduction
1:08 Conversation with JG
4:20 Seeing the light after Q3
6:68 Mounting pressure on marketers
9:05 Justifying value
13:36 Measuring impact of content
18:10 Forget your Buyer Personas
21:16 Outro
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The Content Cocktail Hour