The Content Cocktail Hour

Tom Coburn is the CEO and Co-Founder of Jebbit, a SaaS platform that marketers use to create interactive experiences to gather first and zero party consumer data. He started Jebbit in college with his friends in 2011. Since then, the company has changed course several times. Tom shares how his startup has succeeded through 10+ years of digital changes.1:23 Conversation with Tom3:45 History of Jebbit6:10 Succeeding as a startup8:52 Digital shifts17:20 Surveys21:40 Zero party data24:15 Quality vs quantity27:44 Interactive content29:30 OutroSign up for Modern Day Marketer (the newsletter)Follow Tom:| LinkedIn | Jebbit Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

It’s full speed ahead at The Juice! Last week, The Juice hosted a virtual event about the ROI of content programs and this week they are launching a new product called “Smarter Distribution for Brands.” Brett reflects on all the excitement surrounding B2B marketing right now and the benefits of digital events.0:00 Introduction2:20 Episode on AI3:25 Podcast + Slice and Dice5:45 Product launch6:30 Digital events11:08 Follow up14:10 Smarter Distribution for BrandsSign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Meghan Keaney Anderson is the Head of Marketing at Jasper (formerly HubSpot), your AI sidekick to help you create amazing content fast. Brett asks Meghan practical questions about finding the balance between AI generated content and content marketing. While AI is only getting better at writing, it’s still necessary to utilize an editor and rewrite with a personal touch. She also differentiates what Jasper offers compared to ChatGPT. Sign up for Modern Day Marketer (the newsletter)Follow Meghan:| LinkedIn | Jasper Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Right now, marketers are under more pressure than ever to drive revenue with their content. With this in mind, Brett hyping up The Juice’s upcoming event, “How to Answer, “What’s the ROI of Our Content Marketing Program?,” on March 9th at 12-1 CST. Speakers include Nate Turner (Ten Speed), Sangram Vajre (GTM Partners), Amrita Mathur (Superside), and Thomas Peham (Storyblok). You won’t want to miss it! Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Kate:| LinkedInFollow Brett:| Twitter | LinkedIn 

Doug Bell is the CMO at Chief Outsiders and the host of the Revenue Generator Podcast. He shares his CMO perspective on the ROI of content programs. Doug insists that everything needs to tie back to the buyer journey and warns leaders again chasing the bottom of the funnel. They also discuss using AI as a tool to increase productivity, while keeping authenticity in mind.1:20 Conversation with Doug3:35 Buyer journey6:50 Value of content9:00 2 audiences13:00 AI vs authenticity17:00 Measuring success23:52 Who will succeed26:15 Sales/marketing org28:51 Advice to young marketers30:44 Outro Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow Doug:| LinkedIn | Chief Outsiders Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Kate VanLue, Director of Sales and Partnerships at The Juice, has over ten years of experience in B2B and B2C environments. She and Brett talk about their dynamic salesperson/marketer relationship, aligning goals, and content ROI. Kate shares that selling marketers on The Juice has actually gotten easier over time as more companies realize the importance of content distribution.1:22 Conversation with Kate2:50 Sales and marketing collaboration4:44 Sales pipeline8:00 Selling The Juice12:20 Interpersonal sales skills15:30 Content ROI20:14 Outro Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Kate:| LinkedInFollow Brett:| Twitter | LinkedIn 

Zoe Hawkins, Principal Content Manager at Sumo Logic, joins Brett to discuss steps content marketers can take to maximize their existing content. Maybe an article or blog post wasn’t a home run the first time around, but that doesn’t mean it doesn’t have potential. Work smarter, not harder with a little updating, refreshing, and help from AI. Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event) Sign up for Modern Day Marketer (the newsletter)Follow Zoe:| LinkedIn| Sumo Logic Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Kat John, the Customer Success Manager at The Juice, joins Brett again on the podcast. She shares what she’s learned about The Juice’s customers, what excites them, and what they need support with. Some customer goals include: brand awareness, top of funnel activity, and measuring the value of their content programs.1:04 Conversation with Kat5:35 Measuring content programs9:50 Empathy12:35 Content distribution goals14:50 ROI (Return on Investment)20:35 Consistency over fast results24:05 Advice26:26 Outro Modern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Kat:| LinkedInFollow Brett:| Twitter | LinkedIn

Lindsey Groepper is the President of BLASTmedia, a B2B SaaS PR Agency. With 18 years of experience at BLASTmedia, Lindsey has a unique perspective on how the PR and media landscape has evolved. In this conversation, Lindsey shares her insights on modern-day PR practices, the kinds of companies that would benefit the most from hiring a PR agency, and more!0:00 Intro0:50 Conversation with Lindsey4:00 Tech PR over the years8:04 PR process11:00 Advice to marketers18:00 Successful relationship with PR firm21:40 PR and content marketing28:39 Changing media landscape36:10 Closing advice38:15 Outro Sign up for Modern Day Marketer (the newsletter)Follow Lindsey:| LinkedIn| Twitter | BLASTmediaFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Chris Vannoy, a valued member at The Juice, is the Product and Engineering Leader. His prior experience in the field of MarTech includes work at Sigstr and Terminus. He shares his philosophies on marketing, communication, and product launches. 0:00 Intro1:06 Conversation with Chris3:00 MarTech background8:40 Coming to The Juice11:40 Communication14:30 Philosophy on marketing17:10 Product Roadmap Live21:34 Outro The Juice Product Roadmap Live (Register)Modern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Chris:| LinkedInFollow Brett:| Twitter | LinkedIn