The Content Cocktail Hour

Doug Bell is the CMO at Chief Outsiders and the host of the Revenue Generator Podcast. He shares his CMO perspective on the ROI of content programs. Doug insists that everything needs to tie back to the buyer journey and warns leaders again chasing the bottom of the funnel. They also discuss using AI as a tool to increase productivity, while keeping authenticity in mind.1:20 Conversation with Doug3:35 Buyer journey6:50 Value of content9:00 2 audiences13:00 AI vs authenticity17:00 Measuring success23:52 Who will succeed26:15 Sales/marketing org28:51 Advice to young marketers30:44 Outro Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow Doug:| LinkedIn | Chief Outsiders Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Kate VanLue, Director of Sales and Partnerships at The Juice, has over ten years of experience in B2B and B2C environments. She and Brett talk about their dynamic salesperson/marketer relationship, aligning goals, and content ROI. Kate shares that selling marketers on The Juice has actually gotten easier over time as more companies realize the importance of content distribution.1:22 Conversation with Kate2:50 Sales and marketing collaboration4:44 Sales pipeline8:00 Selling The Juice12:20 Interpersonal sales skills15:30 Content ROI20:14 Outro Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Kate:| LinkedInFollow Brett:| Twitter | LinkedIn 

Zoe Hawkins, Principal Content Manager at Sumo Logic, joins Brett to discuss steps content marketers can take to maximize their existing content. Maybe an article or blog post wasn’t a home run the first time around, but that doesn’t mean it doesn’t have potential. Work smarter, not harder with a little updating, refreshing, and help from AI. Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event) Sign up for Modern Day Marketer (the newsletter)Follow Zoe:| LinkedIn| Sumo Logic Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Kat John, the Customer Success Manager at The Juice, joins Brett again on the podcast. She shares what she’s learned about The Juice’s customers, what excites them, and what they need support with. Some customer goals include: brand awareness, top of funnel activity, and measuring the value of their content programs.1:04 Conversation with Kat5:35 Measuring content programs9:50 Empathy12:35 Content distribution goals14:50 ROI (Return on Investment)20:35 Consistency over fast results24:05 Advice26:26 Outro Modern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Kat:| LinkedInFollow Brett:| Twitter | LinkedIn

Lindsey Groepper is the President of BLASTmedia, a B2B SaaS PR Agency. With 18 years of experience at BLASTmedia, Lindsey has a unique perspective on how the PR and media landscape has evolved. In this conversation, Lindsey shares her insights on modern-day PR practices, the kinds of companies that would benefit the most from hiring a PR agency, and more!0:00 Intro0:50 Conversation with Lindsey4:00 Tech PR over the years8:04 PR process11:00 Advice to marketers18:00 Successful relationship with PR firm21:40 PR and content marketing28:39 Changing media landscape36:10 Closing advice38:15 Outro Sign up for Modern Day Marketer (the newsletter)Follow Lindsey:| LinkedIn| Twitter | BLASTmediaFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Chris Vannoy, a valued member at The Juice, is the Product and Engineering Leader. His prior experience in the field of MarTech includes work at Sigstr and Terminus. He shares his philosophies on marketing, communication, and product launches. 0:00 Intro1:06 Conversation with Chris3:00 MarTech background8:40 Coming to The Juice11:40 Communication14:30 Philosophy on marketing17:10 Product Roadmap Live21:34 Outro The Juice Product Roadmap Live (Register)Modern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Chris:| LinkedInFollow Brett:| Twitter | LinkedIn 

Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing.0:00 Intro1:03 Jeff’s background6:20 Fearful marketers10:20 Football analogy12:06 ROI and CAC18:45 Securing investments21:50 Repurposing content25:00 Things to avoid28:30 Advice to marketers31:56 Get in touch34:18 Outro Sign up for Modern Day Marketer (the newsletter)Join The JuiceFollow Jeff:| LinkedIn | MarketMuseFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Jonathan and Brett have been open about how the economy affected them in Q3. They experienced a remarkable turnaround in Q4, nevertheless, and just celebrated their most exciting milestone to date: 10,000 users! Now, a brand-new fiscal year begins. There will be more obstacles in their future, but they plan to keep focusing on the fundamentals.0:00 Introduction1:18 Conversation with JG3:55 Turnaround after Q38:55 Focus on fundamentals10:45 Intention with audiences13:52 Milestones17:30 Momentum21:20 Outro The Juice Product Roadmap Live (Register)Modern Day Marketer The Newsletter (subscribe)Sales Enablement’s Guide to a Successful 2023 SKO (sign up today)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett talks with Mariya Delano about the value of reaching fewer people with better content. Mariya is the Founder and Operator of Kalyna Marketing, which she started to make B2B tech marketing less terrible. She and her team of freelance writers are dedicated to producing high-quality, captivating material that actually drives business. She says that dull and unoriginal content is an expense that companies cannot afford.0:00 Intro0:49 Conversation with Maria7:00 The problem with ads and casting big nets11:40 Chat GPT17:06 Quality over quantity ROI21:48 Repurposing content24:10 Advice to marketers27:55 Outro Sign up for Modern Day Marketer (the newsletter)Join The JuiceFollow Mariya:| LinkedIn | Kalyna MarketingFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett explains that there are three elements to building a “culture of content”— excellent communication, consistency, and context. Companies need to quickly get on the same page with strong internal marketing. Customers truly value brand over product and an example of great branding is Liquid Death water.0:00 Intro2:15 Internal marketing5:06 Liquid Death water9:35 Hubspot14:50 Roadmap event16:15 Internal marketingJoin The JuiceModern Day Marketer The Newsletter (subscribe)Sales Enablement’s Guide to a Successful 2023 SKO (sign up today)Slice & Dice Episode 2 (watch)The Juice Product Roadmap Live Event on 2/16 at 1:00 pm est (sign up today)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn