Lindsey Groepper is the President of BLASTmedia, a B2B SaaS PR Agency. With 18 years of experience at BLASTmedia, Lindsey has a unique perspective on how the PR and media landscape has evolved. In this conversation, Lindsey shares her insights on modern-day PR practices, the kinds of companies that would benefit the most from hiring a PR agency, and more!

0:00 Intro
0:50 Conversation with Lindsey
4:00 Tech PR over the years
8:04 PR process
11:00 Advice to marketers
18:00 Successful relationship with PR firm
21:40 PR and content marketing
28:39 Changing media landscape
36:10 Closing advice
38:15 Outro

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Defining Modern Day PR in B2B with Lindsey Groepper of BLASTmedia