The Content Cocktail Hour

Margaret Kelsey left her full-time job as the VP of Marketing at OpenView to start her own marketing advising agency, TatCo. She also has a weekly podcast for bored marketers with Devin Bramhall called “Don’t Say Content.” Today with Brett, they breakdown the power of hijacking frequency and recency bias. Margaret explains why most B2B marketing is boring (and sucks) and how to stop relying on dusty playbooks.0:00 Introduction1:14 Conversation with Margaret3:25 Throw away the playbook?8:05 Bad B2B marketing10:50 Do more with less16:45 People buy from people18:11 Hijacking frequency and recency bias21:11 Are B2B influencers genuine25:40 Don’t Say Content Podcast27:15 Brand halo31:20 Outro Sign up for Modern Day Marketer (the newsletter)Follow Margaret: LinkedIn | Twitter | Don't Say Content | Work with Margaret Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

It’s been go, go go at The Juice! Brett is preparing for the first episode of Content Distribution Live, a live recorded series all about, you guessed it, content distribution! Justin Simon, solopreneur and host of “Distribution First,” will be the first guest on April 6, 11:00 AM EDT.Content Distribution Live (register)Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Jane Serra is the VP of Marketing at Justuno, a conversion automation platform. She’s also the Founder and podcast host of “Women in B2B Marketing.” Jane is an expert on optimizing website conversion rates. Getting lots of traffic to your site isn’t enough, if they aren’t becoming customers. She wants modern-day marketers to get over their “conversion aversion” and personalize the funnel.0:51 Conversation with Jane1:35 Women in B2B marketing3:25 Justuno7:10 Optimize what’s working14:45 Personalization17:45 Traffic19:18 Pillars of modern-day conversion27:04 Exit offers and native advertising29:25 Outro Content Distribution Live (register)Sign up for Modern Day Marketer (the newsletter)Follow Jane: LinkedIn | Twitter | Justuno | Women in B2B Marketing Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett gives us a peak behind the curtain at some of the exciting past, present, and future collaborations at The Juice. A couple weeks ago, The Juice launched “Smarter Distribution for Brands,” a new way to distribute your content with no additional work. On March 24, Brett will be a guest panelist for “Elevate,” a virtual summit from Pepper Content, where he’ll discuss maximizing content marketing ROI with Generative AI. Coming up on April 6, The Juice is starting a new series called “Content Distribution Live.” More details to come!1:12 Introduction3:30 Prepping for Elevate5:03 AI6:50 Following up after event11:30 Content Distribution Live, April 6 Content Distribution Live (register) Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Blake Emal, Director of Content at Riverside, wrote “start-up ideas are easily copied, distribution is not.” He joins Brett to discuss the rising importance of content distribution. He believes that companies someday will have dedicated departments to focus solely on distribution. Pushing publish isn’t enough, and it’s time to get creative, think outside the box, and maximize your content for success.1:12 Conversation with Blake5:00 Advice to creators8:16 Gaining internal buy-in11:30 Reciprocity15:40 Stand out from competitors18:50 Distribution22:20 Strategic distribution26:02 Future of distribution30:30 Advice to marketers33:30 OutroSign up for Modern Day Marketer (the newsletter)Follow Blake:| LinkedIn | Twitter | Riverside Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Because most of the The Juice’s capital was tied up in Silicon Valley Bank, it caused quite a fright last week when SVB collapsed. Jonathan talks about being a fearless leader in the face of uncertainty. There is no controlling the uncontrollable, but luckily things worked out this time. Only time will tell the longterm effects of the SVB disaster. Everyone on The Juice team kept going business as usual, as they prepared to launch Smarter Distribution for Brands, now up and running!0:00 Introduction1:00 Silicon Valley Bank6:55 Being a transparent leader10:00 Resilience12:52 Smarter Distribution for Brands18:00 Do more with less21:06 Outro Modern Day Marketer The Newsletter (subscribe)What Smarter Distribution Means for Marketers Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Tom Coburn is the CEO and Co-Founder of Jebbit, a SaaS platform that marketers use to create interactive experiences to gather first and zero party consumer data. He started Jebbit in college with his friends in 2011. Since then, the company has changed course several times. Tom shares how his startup has succeeded through 10+ years of digital changes.1:23 Conversation with Tom3:45 History of Jebbit6:10 Succeeding as a startup8:52 Digital shifts17:20 Surveys21:40 Zero party data24:15 Quality vs quantity27:44 Interactive content29:30 OutroSign up for Modern Day Marketer (the newsletter)Follow Tom:| LinkedIn | Jebbit Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

It’s full speed ahead at The Juice! Last week, The Juice hosted a virtual event about the ROI of content programs and this week they are launching a new product called “Smarter Distribution for Brands.” Brett reflects on all the excitement surrounding B2B marketing right now and the benefits of digital events.0:00 Introduction2:20 Episode on AI3:25 Podcast + Slice and Dice5:45 Product launch6:30 Digital events11:08 Follow up14:10 Smarter Distribution for BrandsSign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Meghan Keaney Anderson is the Head of Marketing at Jasper (formerly HubSpot), your AI sidekick to help you create amazing content fast. Brett asks Meghan practical questions about finding the balance between AI generated content and content marketing. While AI is only getting better at writing, it’s still necessary to utilize an editor and rewrite with a personal touch. She also differentiates what Jasper offers compared to ChatGPT. Sign up for Modern Day Marketer (the newsletter)Follow Meghan:| LinkedIn | Jasper Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Right now, marketers are under more pressure than ever to drive revenue with their content. With this in mind, Brett hyping up The Juice’s upcoming event, “How to Answer, “What’s the ROI of Our Content Marketing Program?,” on March 9th at 12-1 CST. Speakers include Nate Turner (Ten Speed), Sangram Vajre (GTM Partners), Amrita Mathur (Superside), and Thomas Peham (Storyblok). You won’t want to miss it! Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Kate:| LinkedInFollow Brett:| Twitter | LinkedIn