The Content Cocktail Hour

Ed Breault serves as the Chief Marketing Officer at Aprimo and hosts the Marketing Cheat Code podcast. His impressive tenure of 17 years at Aprimo has seen the company through numerous product changes, phases, and chapters, including the recent launch of Aprimo Generative AI, which integrates ChatGPT. Throughout his marketing leadership journey, Ed has remained committed to the art ofstorytelling. Before joining Aprimo, he worked in nuclear energy and as a consultant, learning the valuable of confronting business head-on.1:24 Conversation with Ed2:25 Integration with Chat GPT8:10 Ed’s career path13:30 Company culture14:38 Consulting18:26 Commercial storytelling21:50 Who do we want to be25:34 Re-humanize Your Business26:50 Brand VS demand29:58 Outro Register for Content Distribution Live Sign up for Modern Day Marketer (the newsletter)Follow Ed: LinkedIn | Twitter | Aprimo | Marketing Cheat Codes Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Personally and professionally, Brett is embracing the word “adaptable.” With another daughter on the way, he’s moving his family to a bigger dream home. At work, The Juice is in their second quarter and closing deals left and right. Brett’s created a coordinate plan to ensure everyone at The Juice is aligned on the same goal.0:00 Conversation with Brett2:25 Exciting life updates8:20 Adaptability9:30 Distribution is key13:20 Strategic collaboration16:10 Closing out Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Alex Kelly is formally the Director of Digital Marketing at Ceros and now Director of Growth at Canary Technologies. Today, he shares how to build successful collaborations between marketing and design teams to earn more attention. A common misstep marketers make is focusing on conversion before attention. Like Alex says, “today’s attentions is tomorrow’s demand.”0:00 Introduction0:57 Conversation Alex4:52 Consumer attention10:12 Authentic point of view11:25 Team operations15:20 Constructive feedback19:10 Example of great marketing23:05 Final advice24:53 Outro Sign up for Modern Day Marketer (the newsletter)Follow Margaret: LinkedIn | Twitter | Don't Say Content | Work with MargaretFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

With over 200 venture capitalist meetings under his belt, Jonathan boasts two years of experience in startup fundraising. He recommends a more informal question-and-answer approach to meetings instead of launching into a pitch deck presentation. Creating a sense of urgency can expedite the decision-making process.0:00 Introduction1:00 Conversation with JG2:20 Perception of fundraising6:05 Preparation7:40 After the meeting9:10 Drive urgency9:40 Selling product vs people15:45 Managing time19:00 Follow-ups21:00 Parting advice23:04 OutroModern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Margaret Kelsey left her full-time job as the VP of Marketing at OpenView to start her own marketing advising agency, TatCo. She also has a weekly podcast for bored marketers with Devin Bramhall called “Don’t Say Content.” Today with Brett, they breakdown the power of hijacking frequency and recency bias. Margaret explains why most B2B marketing is boring (and sucks) and how to stop relying on dusty playbooks.0:00 Introduction1:14 Conversation with Margaret3:25 Throw away the playbook?8:05 Bad B2B marketing10:50 Do more with less16:45 People buy from people18:11 Hijacking frequency and recency bias21:11 Are B2B influencers genuine25:40 Don’t Say Content Podcast27:15 Brand halo31:20 Outro Sign up for Modern Day Marketer (the newsletter)Follow Margaret: LinkedIn | Twitter | Don't Say Content | Work with Margaret Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

It’s been go, go go at The Juice! Brett is preparing for the first episode of Content Distribution Live, a live recorded series all about, you guessed it, content distribution! Justin Simon, solopreneur and host of “Distribution First,” will be the first guest on April 6, 11:00 AM EDT.Content Distribution Live (register)Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Jane Serra is the VP of Marketing at Justuno, a conversion automation platform. She’s also the Founder and podcast host of “Women in B2B Marketing.” Jane is an expert on optimizing website conversion rates. Getting lots of traffic to your site isn’t enough, if they aren’t becoming customers. She wants modern-day marketers to get over their “conversion aversion” and personalize the funnel.0:51 Conversation with Jane1:35 Women in B2B marketing3:25 Justuno7:10 Optimize what’s working14:45 Personalization17:45 Traffic19:18 Pillars of modern-day conversion27:04 Exit offers and native advertising29:25 Outro Content Distribution Live (register)Sign up for Modern Day Marketer (the newsletter)Follow Jane: LinkedIn | Twitter | Justuno | Women in B2B Marketing Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett gives us a peak behind the curtain at some of the exciting past, present, and future collaborations at The Juice. A couple weeks ago, The Juice launched “Smarter Distribution for Brands,” a new way to distribute your content with no additional work. On March 24, Brett will be a guest panelist for “Elevate,” a virtual summit from Pepper Content, where he’ll discuss maximizing content marketing ROI with Generative AI. Coming up on April 6, The Juice is starting a new series called “Content Distribution Live.” More details to come!1:12 Introduction3:30 Prepping for Elevate5:03 AI6:50 Following up after event11:30 Content Distribution Live, April 6 Content Distribution Live (register) Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Blake Emal, Director of Content at Riverside, wrote “start-up ideas are easily copied, distribution is not.” He joins Brett to discuss the rising importance of content distribution. He believes that companies someday will have dedicated departments to focus solely on distribution. Pushing publish isn’t enough, and it’s time to get creative, think outside the box, and maximize your content for success.1:12 Conversation with Blake5:00 Advice to creators8:16 Gaining internal buy-in11:30 Reciprocity15:40 Stand out from competitors18:50 Distribution22:20 Strategic distribution26:02 Future of distribution30:30 Advice to marketers33:30 OutroSign up for Modern Day Marketer (the newsletter)Follow Blake:| LinkedIn | Twitter | Riverside Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Because most of the The Juice’s capital was tied up in Silicon Valley Bank, it caused quite a fright last week when SVB collapsed. Jonathan talks about being a fearless leader in the face of uncertainty. There is no controlling the uncontrollable, but luckily things worked out this time. Only time will tell the longterm effects of the SVB disaster. Everyone on The Juice team kept going business as usual, as they prepared to launch Smarter Distribution for Brands, now up and running!0:00 Introduction1:00 Silicon Valley Bank6:55 Being a transparent leader10:00 Resilience12:52 Smarter Distribution for Brands18:00 Do more with less21:06 Outro Modern Day Marketer The Newsletter (subscribe)What Smarter Distribution Means for Marketers Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn