Blake Emal, Director of Content at Riverside, wrote “start-up ideas are easily copied, distribution is not.” He joins Brett to discuss the rising importance of content distribution. He believes that companies someday will have dedicated departments to focus solely on distribution. Pushing publish isn’t enough, and it’s time to get creative, think outside the box, and maximize your content for success.

1:12 Conversation with Blake
5:00 Advice to creators
8:16 Gaining internal buy-in
11:30 Reciprocity
15:40 Stand out from competitors
18:50 Distribution
22:20 Strategic distribution
26:02 Future of distribution
30:30 Advice to marketers
33:30 Outro

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Start up ideas are easily copied. Distribution is not with Blake Emal at Riverside