Alex Kelly is formally the Director of Digital Marketing at Ceros and now Director of Growth at Canary Technologies. Today, he shares how to build successful collaborations between marketing and design teams to earn more attention. A common misstep marketers make is focusing on conversion before attention. Like Alex says, “today’s attentions is tomorrow’s demand.”
0:00 Introduction
0:57 Conversation Alex
4:52 Consumer attention
10:12 Authentic point of view
11:25 Team operations
15:20 Constructive feedback
19:10 Example of great marketing
23:05 Final advice
24:53 Outro
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