The Content Cocktail Hour

Abhilash Anandan is the VP of Strategy and Growth at NeoITO, a company that helps startup leaders scale faster and cheaper. NeoITO grew quickly when they narrowed down their niche and personalized their experience. He shares advice on capturing the attention of founders and understanding their thought processes. He explains “shiny object syndrome” and the importance of empathy.1:22 Conversation with Abhilash3:05 Competition in a crowded market6:45 Growth8:30 Founder mindset13:10 Audience magnets17:10 Reaching founders23:10 Marketing, content, LinkedIn24:45 Empathy25:58 OutroRegister for "How to Use AI Without Losing Your Brand Voice" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow Abhilash: LinkedIn | NeoitoFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Lately, Jonathan has been traveling the country, doing in-person field marketing.With plans for Austin next, he anticipates forging personal connections with fellow marketers. His objective is to engage in meaningful and organic conversations about distribution and attribution. Coming up soon on June 15, The Juice will launch "Revenue Impact" – a groundbreaking tool to help marketers track and gather data related to their content initiatives.0:00 Introduction1:42 Conversation with JG3:05 Product launch8:50 Network around the right people11:00 Organic conversations12:32 Launching “Revenue Impact”21:45 Ideal user26:00 Outro Register for "How to Use AI Without Losing Your Brand Voice" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Melissa Meredith is the Director of Marketing at Heycollab, an all-in-one project management platform for teams, freelancers, and founders. The right project management tool can help marketers communicate ideas internally without missing deadlines and without unnecessary meetings. Staying organized and working efficiently doesn’t have to be overly complicated.0:52 Introducing Mellissa2:15 Heycollab4:40 Internal communication10:30 Project management13:30 Signs you need an organizing tool15:50 Integrating new tech20:24 Examples22:45 OutroRegister for "How to Use AI Without Losing Your Brand Voice" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow Melissa: LinkedIn | Twitter | HeycollabFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Ali Schwanke is the CEO and Founder of Simple Strat, a marketing and sales firm that helps you get more out of HubSpot. She is the creator and host of the popular YouTube series, “HubSpot Hacks.” During this digital event, Ali touches on building a culture around content to build your brand, internal company communication, and leadership buy-in. While it might feel repetitive, marketers should remember that no one is stalking their content. It’s more than okay to publish, re-publish, recycle, and reimagine quality pieces of content. Lean into what’s working and don’t be afraid of change!0:52 Introducing Ali and Simple Strat7:07 Dark social11:15 Evolution of content marketing and distribution16:50 Content Culture24:22 Internal marketing27:20 Convincing leaders31:00 Signals of buy-in34:34 Content distribution plan41:26 Balancing creation and distribution43:00 Podcast pitching45:15 The Juice’s integration46:57 Q&A53:40 OutroModern Day Marketer The Newsletter (subscribe)Follow Ali: | Twitter | LinkedIn | Website | HubSpot HacksFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

At Brave, an independent privacy-focused browser that blocks trackers, improves Web3 accessibility, and reimagines advertising, Patrick Rice serves as the Senior Global Director of Advertising. Joe Rogan himself has endorsed Brave and it’s hugely popular in Japan. Brave protects your data and awards “basic attention tokens,” which can be used like frequent flyer miles to enhance your browsing experience. In this conversation, Brett and Patrick discuss privacy and exposure, and what it takes to motivate marketers to adopt new ways of doing business.1:34 Introductions4:55 Patrick’s background7:45 Privacy first10:50 Joe Rogan15:30 User-first perspective20:10 Customer insights23:20 Influencing change, Brave Search27:50 A revolutionary browser30:40 Outro Sign up for Modern Day Marketer (the newsletter)Follow Patrick: LinkedIn | Twitter | Brave Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett revisits a digital event he hosted called “What’s the ROI of our Content Marketing Program.” Joining him are content marketing leaders including: Sangram Vajre of GTM Partners, Nate Turner of Ten Speed, Thomas Peham with Storyblok, and Amrita with Superside. They have a lively conversation about the evolution of content marketing, content technology, conversion, and gated content.2:35 Introductions7:00 Amrita on content marketing and conversion19:12 Thomas on culture of content26:50 Thomas on content Technology30:00 Nate on content distribution39:54 Sangram on content and LinkedIn48:50 Forms/un-gated content53:20 What content should we focus on57:38 OutroModern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett and Nate Turner define “content optimization” and outline exactly what it means. Nate is the CEO and Founder at Ten Speed, a SaaS content optimization agency that helps companies accelerate their organic growth. Previously, he worked at Sprout Social, helping them scale from $100k to $100m in ARR and IPO. He’s a wizard when it comes to SEO, organic traffic, and content optimization.1:10 Conversation with Nate3:30 Sprout Social5:00 Defining content optimization9:30 ROI of content11:50 Content strategy missteps14:30 Content Distribution19:05 Brand VS demand content21:02 Examples of success25:32 OutroUse Content Distribution to Drive Revenue with The Juice's HubSpot IntegrationSign up for Modern Day Marketer (the newsletter)Follow Nate: LinkedIn | Twitter | Ten Speed Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett and Chris Vannoy, VP of Product and Engineering, let the cat out of the bag on The Juice’s newest product launch. The Juice has a new integration with HubSpot, which will enable marketers finally show the impact of their content programs in driving revenue. This is especially important as cookies are phased out. Chris explains how this integration will a game-changing tool for marketers.1:50 Conversation with Chris3:30 Partnering with HubSpot6:45 History of integration9:45 Re-targeting12:26 HubSpot deals15:10 Driving revenue17:20 Surprises along the way21:00 Impact of content25:40 OutroRegister for Content Distribution LiveModern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Chris:| LinkedInFollow Brett:| Twitter | LinkedIn 

Anirudh Singla is the Founder and CEO of Pepper Content, an AI-powered content marketing platform. He shares the history of the company, which dates back to his college days, and his plans to scale Pepper to be the “Salesforce for Content Marketing.” He explains the role of content in growing businesses and the revolution of CMPs (content marketing platforms).1:39 Conversation with Anirudh Singla3:20 Elevate5:35 CMP (Content Marketing Platforms)7:55 History of Pepper Content11:45 Growing brand15:20 ROI20:10 Scaling Pepper22:16 CEO vision statement25:44 OutroRegister for Content Distribution LiveSign up for Modern Day Marketer (the newsletter)Follow Anirudh: LinkedIn | Twitter | Pepper Content Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett welcomes the perfect guest for the first Content Distribution Live event, Justin Simon. Solopreneur, Justin Simon is a self-employed content strategy consultant and the podcast host of Distribution First. With years of content marketing experience under his belt, he shares how to find growth with a distribution-first approach. They also touch on consistency, mindset, repurposing, toolsfor success, and more.Register for Content Distribution Live Sign up for Modern Day Marketer (the newsletter)Follow Justin: LinkedIn | Twitter | Website | Podcast Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn