The Content Cocktail Hour

At Brave, an independent privacy-focused browser that blocks trackers, improves Web3 accessibility, and reimagines advertising, Patrick Rice serves as the Senior Global Director of Advertising. Joe Rogan himself has endorsed Brave and it’s hugely popular in Japan. Brave protects your data and awards “basic attention tokens,” which can be used like frequent flyer miles to enhance your browsing experience. In this conversation, Brett and Patrick discuss privacy and exposure, and what it takes to motivate marketers to adopt new ways of doing business.1:34 Introductions4:55 Patrick’s background7:45 Privacy first10:50 Joe Rogan15:30 User-first perspective20:10 Customer insights23:20 Influencing change, Brave Search27:50 A revolutionary browser30:40 Outro Sign up for Modern Day Marketer (the newsletter)Follow Patrick: LinkedIn | Twitter | Brave Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett revisits a digital event he hosted called “What’s the ROI of our Content Marketing Program.” Joining him are content marketing leaders including: Sangram Vajre of GTM Partners, Nate Turner of Ten Speed, Thomas Peham with Storyblok, and Amrita with Superside. They have a lively conversation about the evolution of content marketing, content technology, conversion, and gated content.2:35 Introductions7:00 Amrita on content marketing and conversion19:12 Thomas on culture of content26:50 Thomas on content Technology30:00 Nate on content distribution39:54 Sangram on content and LinkedIn48:50 Forms/un-gated content53:20 What content should we focus on57:38 OutroModern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett and Nate Turner define “content optimization” and outline exactly what it means. Nate is the CEO and Founder at Ten Speed, a SaaS content optimization agency that helps companies accelerate their organic growth. Previously, he worked at Sprout Social, helping them scale from $100k to $100m in ARR and IPO. He’s a wizard when it comes to SEO, organic traffic, and content optimization.1:10 Conversation with Nate3:30 Sprout Social5:00 Defining content optimization9:30 ROI of content11:50 Content strategy missteps14:30 Content Distribution19:05 Brand VS demand content21:02 Examples of success25:32 OutroUse Content Distribution to Drive Revenue with The Juice's HubSpot IntegrationSign up for Modern Day Marketer (the newsletter)Follow Nate: LinkedIn | Twitter | Ten Speed Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett and Chris Vannoy, VP of Product and Engineering, let the cat out of the bag on The Juice’s newest product launch. The Juice has a new integration with HubSpot, which will enable marketers finally show the impact of their content programs in driving revenue. This is especially important as cookies are phased out. Chris explains how this integration will a game-changing tool for marketers.1:50 Conversation with Chris3:30 Partnering with HubSpot6:45 History of integration9:45 Re-targeting12:26 HubSpot deals15:10 Driving revenue17:20 Surprises along the way21:00 Impact of content25:40 OutroRegister for Content Distribution LiveModern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Chris:| LinkedInFollow Brett:| Twitter | LinkedIn 

Anirudh Singla is the Founder and CEO of Pepper Content, an AI-powered content marketing platform. He shares the history of the company, which dates back to his college days, and his plans to scale Pepper to be the “Salesforce for Content Marketing.” He explains the role of content in growing businesses and the revolution of CMPs (content marketing platforms).1:39 Conversation with Anirudh Singla3:20 Elevate5:35 CMP (Content Marketing Platforms)7:55 History of Pepper Content11:45 Growing brand15:20 ROI20:10 Scaling Pepper22:16 CEO vision statement25:44 OutroRegister for Content Distribution LiveSign up for Modern Day Marketer (the newsletter)Follow Anirudh: LinkedIn | Twitter | Pepper Content Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett welcomes the perfect guest for the first Content Distribution Live event, Justin Simon. Solopreneur, Justin Simon is a self-employed content strategy consultant and the podcast host of Distribution First. With years of content marketing experience under his belt, he shares how to find growth with a distribution-first approach. They also touch on consistency, mindset, repurposing, toolsfor success, and more.Register for Content Distribution Live Sign up for Modern Day Marketer (the newsletter)Follow Justin: LinkedIn | Twitter | Website | Podcast Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Ed Breault serves as the Chief Marketing Officer at Aprimo and hosts the Marketing Cheat Code podcast. His impressive tenure of 17 years at Aprimo has seen the company through numerous product changes, phases, and chapters, including the recent launch of Aprimo Generative AI, which integrates ChatGPT. Throughout his marketing leadership journey, Ed has remained committed to the art ofstorytelling. Before joining Aprimo, he worked in nuclear energy and as a consultant, learning the valuable of confronting business head-on.1:24 Conversation with Ed2:25 Integration with Chat GPT8:10 Ed’s career path13:30 Company culture14:38 Consulting18:26 Commercial storytelling21:50 Who do we want to be25:34 Re-humanize Your Business26:50 Brand VS demand29:58 Outro Register for Content Distribution Live Sign up for Modern Day Marketer (the newsletter)Follow Ed: LinkedIn | Twitter | Aprimo | Marketing Cheat Codes Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Personally and professionally, Brett is embracing the word “adaptable.” With another daughter on the way, he’s moving his family to a bigger dream home. At work, The Juice is in their second quarter and closing deals left and right. Brett’s created a coordinate plan to ensure everyone at The Juice is aligned on the same goal.0:00 Conversation with Brett2:25 Exciting life updates8:20 Adaptability9:30 Distribution is key13:20 Strategic collaboration16:10 Closing out Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Alex Kelly is formally the Director of Digital Marketing at Ceros and now Director of Growth at Canary Technologies. Today, he shares how to build successful collaborations between marketing and design teams to earn more attention. A common misstep marketers make is focusing on conversion before attention. Like Alex says, “today’s attentions is tomorrow’s demand.”0:00 Introduction0:57 Conversation Alex4:52 Consumer attention10:12 Authentic point of view11:25 Team operations15:20 Constructive feedback19:10 Example of great marketing23:05 Final advice24:53 Outro Sign up for Modern Day Marketer (the newsletter)Follow Margaret: LinkedIn | Twitter | Don't Say Content | Work with MargaretFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

With over 200 venture capitalist meetings under his belt, Jonathan boasts two years of experience in startup fundraising. He recommends a more informal question-and-answer approach to meetings instead of launching into a pitch deck presentation. Creating a sense of urgency can expedite the decision-making process.0:00 Introduction1:00 Conversation with JG2:20 Perception of fundraising6:05 Preparation7:40 After the meeting9:10 Drive urgency9:40 Selling product vs people15:45 Managing time19:00 Follow-ups21:00 Parting advice23:04 OutroModern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn