Defining Content Optimization and What It Really Means with Nate Turner of Ten Speed
May 12, 2023
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Brett and Nate Turner define “content optimization” and outline exactly what it means. Nate is the CEO and Founder at Ten Speed, a SaaS content optimization agency that helps companies accelerate their organic growth. Previously, he worked at Sprout Social, helping them scale from $100k to $100m in ARR and IPO. He’s a wizard when it comes to SEO, organic traffic, and content optimization.
1:10 Conversation with Nate 3:30 Sprout Social 5:00 Defining content optimization 9:30 ROI of content 11:50 Content strategy missteps 14:30 Content Distribution 19:05 Brand VS demand content 21:02 Examples of success 25:32 Outro
The Content Cocktail Hour