Brett revisits a digital event he hosted called “What’s the ROI of our Content Marketing Program.” Joining him are content marketing leaders including: Sangram Vajre of GTM Partners, Nate Turner of Ten Speed, Thomas Peham with Storyblok, and Amrita with Superside. They have a lively conversation about the evolution of content marketing, content technology, conversion, and gated content.

2:35 Introductions
7:00 Amrita on content marketing and conversion
19:12 Thomas on culture of content
26:50 Thomas on content Technology
30:00 Nate on content distribution
39:54 Sangram on content and LinkedIn
48:50 Forms/un-gated content
53:20 What content should we focus on
57:38 Outro

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What’s the ROI of Our Content Marketing Program?