The Balance Between Privacy and Exposure for Marketers in 2023 with Patrick Rice of Brave

At Brave, an independent privacy-focused browser that blocks trackers, improves Web3 accessibility, and reimagines advertising, Patrick Rice serves as the Senior Global Director of Advertising. Joe Rogan himself has endorsed Brave and it’s hugely popular in Japan. Brave protects your data and awards “basic attention tokens,” which can be used like frequent flyer miles to enhance your browsing experience. In this conversation, Brett and Patrick discuss privacy and exposure, and what it takes to motivate marketers to adopt new ways of doing business.

1:34 Introductions
4:55 Patrick’s background
7:45 Privacy first
10:50 Joe Rogan
15:30 User-first perspective
20:10 Customer insights
23:20 Influencing change, Brave Search
27:50 A revolutionary browser
30:40 Outro

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