The Content Cocktail Hour

Brett asks three marketing professionals how to leverage AI without losing the voice of a brand. Zac Harris, Head of Organic Marketing at Copy AI, was skeptical of AI at first, but now it’s his superpower. It’s a genuinely fun way to come up with new ideas and reduce time-consuming tasks. Felicia Newhouse, VP of Global Product Marketing at Aprimo, talks about the human responsibility of usingAI. Elizabeth Irvine, VP of Marketing at MarketMuse, is creating quarry reports on the state of generative AI reports. Everyone agrees that “trash in” will equal “trash out.” Marketers need to feed these AI tools good prompts and always edit their results with a human touch.1:18 Conversation starts3:20 Format5:45 Conversation with Zac11:35 Misconceptions about generative AI18:04 Generative AI and SEO21:00 Conversation with Felicia24:45 Brand voice27:30 Crawl, walk, run approach28:10 https://www.futurepedia.io/31:00 Use cases of AI34:44 Conversation with Elizabeth37:20 State of generative AI report40:50 Maintaining brand voice43:15 Examples of companies using AI44:54 Q&A52:43 OutroSign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Gwen Lafage breaks down the steps of building a brave brand. She is the VP of Brand and Content at Sinch, a “Customer Communications Cloud” that helps companies connect with their audience across all channels. Individual employees need to align on their brand story, visual identity, and tone. Then, they can act as brand ambassadors online and stand out from competition.1:16 Conversation starts3:20 Building brave brand6:12 Coca-Cola9:10 Stand out among competition15:15 Infrastructure20:44 Company culture25:00 Alignment28:46 Brand drives demand33:15 Individuals behind brands38:15 Outro Sign up for Modern Day Marketer (the newsletter)Follow Gwen: | Twitter | LinkedIn | Sinch Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Adam Sockel is the Content Marketing Lead at Orum. Orum is an AI-powered Live Conversation Platform that helps drive revenue and makes sales more human-centric. He shares the practical ways he uses AI in his role as a content marketer. ChatGPT is a powerful tool that marketers should take advantage of, but will it eventually replace our jobs? They discuss this and more in this episode!1:02 Conversation with Adam2:50 Who is Orum?4:48 Marketing to salespeople8:42 Productivity11:40 Background in content marketing16:30 AI boom23:00 Practical uses of ChatGPT27:00 Avoma28:18 Outro Sign up for Modern Day Marketer (the newsletter)Follow Adam: LinkedIn | Orum Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett invites a Juice customer on to discuss the exciting launch of “Revenue Impact.” Leah Byrd is the Senior Manager of Integrated Campaigns at Keap, a CRM sales and marketing automation platform for small businesses; it’s a middle ground between Mailchimp and HubSpot. They discuss demand-gen, the role of content, and the blackhole that is content syndication.0:55 Conversation with Leah2:05 Keap4:27 Adapting5:40 Role of content8:35 Content syndication11:24 Utilizing The Juice15:18 Impact of content18:12 OutroSign up for Modern Day Marketer (the newsletter)Follow Leah: LinkedIn | Keap Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Sandeep John is the Director of Demand Generation at Outplay, an all-in-one sales engagement platform. Today’s conversation revolves around demand generation: building a team with specific functions, qualities of successful marketers, and building a modern demand-gen program that drives serious revenue. First, it’s critical to identify the ICP (ideal customer profile) and what is truly important to them. They also discuss aligning sales and marketing teams and the role content plays in demand-gen.1:01 Conversation with Sandeep2:25 Who is Outplay3:40 AI5:30 Defining demand-gen10:30 Sales background17:40 ICP (Ideal customer profile)20:15 Functions of team23:40 Roles on content team26:05 Traits of awesome demand-gen marketers30:10 How to invest33:08 OutroSign up for Modern Day Marketer (the newsletter)Follow Abhilash: LinkedIn | NeoitoFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Kat John, Customer Success Manager, talks about the evolution of their customer base since The Juice’s inception. Listening to the customer voice, Kat knows how excited marketers are for the newest product feature, which will makes is easier than ever to show the ROI of content programs.1:20 Conversation with Kat5:15 Evolution of the customer8:50 Traits of successful brand partners12:00 Identity who’s in the room14:10 Brand vs Demand15:23 Use cases18:10 Content ROI20:14 Exciting new products23:33 Outro Register for "How to Use AI Without Losing Your Brand Voice" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow Kat:| LinkedInFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Abhilash Anandan is the VP of Strategy and Growth at NeoITO, a company that helps startup leaders scale faster and cheaper. NeoITO grew quickly when they narrowed down their niche and personalized their experience. He shares advice on capturing the attention of founders and understanding their thought processes. He explains “shiny object syndrome” and the importance of empathy.1:22 Conversation with Abhilash3:05 Competition in a crowded market6:45 Growth8:30 Founder mindset13:10 Audience magnets17:10 Reaching founders23:10 Marketing, content, LinkedIn24:45 Empathy25:58 OutroRegister for "How to Use AI Without Losing Your Brand Voice" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow Abhilash: LinkedIn | NeoitoFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Lately, Jonathan has been traveling the country, doing in-person field marketing.With plans for Austin next, he anticipates forging personal connections with fellow marketers. His objective is to engage in meaningful and organic conversations about distribution and attribution. Coming up soon on June 15, The Juice will launch "Revenue Impact" – a groundbreaking tool to help marketers track and gather data related to their content initiatives.0:00 Introduction1:42 Conversation with JG3:05 Product launch8:50 Network around the right people11:00 Organic conversations12:32 Launching “Revenue Impact”21:45 Ideal user26:00 Outro Register for "How to Use AI Without Losing Your Brand Voice" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Melissa Meredith is the Director of Marketing at Heycollab, an all-in-one project management platform for teams, freelancers, and founders. The right project management tool can help marketers communicate ideas internally without missing deadlines and without unnecessary meetings. Staying organized and working efficiently doesn’t have to be overly complicated.0:52 Introducing Mellissa2:15 Heycollab4:40 Internal communication10:30 Project management13:30 Signs you need an organizing tool15:50 Integrating new tech20:24 Examples22:45 OutroRegister for "How to Use AI Without Losing Your Brand Voice" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow Melissa: LinkedIn | Twitter | HeycollabFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Ali Schwanke is the CEO and Founder of Simple Strat, a marketing and sales firm that helps you get more out of HubSpot. She is the creator and host of the popular YouTube series, “HubSpot Hacks.” During this digital event, Ali touches on building a culture around content to build your brand, internal company communication, and leadership buy-in. While it might feel repetitive, marketers should remember that no one is stalking their content. It’s more than okay to publish, re-publish, recycle, and reimagine quality pieces of content. Lean into what’s working and don’t be afraid of change!0:52 Introducing Ali and Simple Strat7:07 Dark social11:15 Evolution of content marketing and distribution16:50 Content Culture24:22 Internal marketing27:20 Convincing leaders31:00 Signals of buy-in34:34 Content distribution plan41:26 Balancing creation and distribution43:00 Podcast pitching45:15 The Juice’s integration46:57 Q&A53:40 OutroModern Day Marketer The Newsletter (subscribe)Follow Ali: | Twitter | LinkedIn | Website | HubSpot HacksFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn