The Content Cocktail Hour

Dustin Tysick is the VP of Revenue at Testimonial Hero, helping companies create video testimonials and drive social proof. Social proof is defined as “a psychological and social phenomenon wherein people copy the actions of others.” Rather than read a list of reviews or a lengthy case study, a quick video of a happy customer can be highly effective in driving new customers down your pipeline. If you want to learn how to do social proof the right way, keep listening!1:01 Conversation begins2:25 Defining social proof5:30 Elevating outdated methods8:55 Individuals vs company names10:00 The wrong way11:00 Research and organic social proof14:35 Media types16:20 Obtaining social proof18:35 Success metric20:12 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Dustin: | LinkedIn | Testimonial Hero Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett revisits a “Slice and Dice” conversation with Jonathan, where they review the top five performing sales content pieces on The Juice. Based on the pieces, they conclude that sales reps are most interested in useful templates, storytelling, being efficient, and empathy. Sales reps don’t need to reinvent the wheel; there are hundreds of useful sales templates all available on The Juice.0:00 Introduction2:28 Slice and Dice intro3:28 Conversation with JG6:10 Data from 11,000 users7:50 Top 5 pieces10:35 Takeaways13:00 Email templates14:40 Takeaways20:30 Outro Find more sales and marketing resources like the content mentioned on today's show by signing up for The Juice for free Sales Fails: "A prospect disappeared in the middle of a demo.. but I stayed on." from The Quota The 5 Minute Guide to Driving Better Results on LinkedIn from SimpleStrat Templates by Guru Five things Sales Reps should listen for on every sales call from Dooly 24(!) Sales Email Templates for Before, During & After the Sale From CopperWatch episodes of Slice & Dice from Motion Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Trinity Nguyen, VP of Marketing at UserGems, shares her expertise in aligning marketing with sales to alleviate pipeline anxiety. She discusses the innovative software that tracks job changes of key customers, allowing teams to focus on their Ideal Customer Profile (ICP). Trinity emphasizes the importance of efficient messaging and collaboration to boost lead quality. She also provides insightful strategies for reevaluating past client relationships and adapting marketing tactics to enhance conversion rates in an ever-changing landscape.

If you’re considering starting a podcast at your company, this episode’s for you! Fatima Zaidi is a podcast expert and the Founder and CEO of Quill and CoHost. Quill is a full-service production agency helping Fortune 500 companies with podcast production and audience growth. CoHost is an all-in-one podcast hosting, marketing, and analytics tool; Fatima calls it “the google analytics of podcasting.” Still early in the hype cycle, now is a great time to start a podcast and use it as your secret demand gen weapon.1:10 Conversation begins3:55 Rise of podcasting5:50 Podcast fails7:00 Discoverability13:00 Demand generation20:40 ROI23:17 Examples of success26:25 Outro Sign up for Modern Day Marketer (the newsletter)Follow Fatima: | Twitter | LinkedIn | Quill | CoHostFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett asks three marketing professionals how to leverage AI without losing the voice of a brand. Zac Harris, Head of Organic Marketing at Copy AI, was skeptical of AI at first, but now it’s his superpower. It’s a genuinely fun way to come up with new ideas and reduce time-consuming tasks. Felicia Newhouse, VP of Global Product Marketing at Aprimo, talks about the human responsibility of usingAI. Elizabeth Irvine, VP of Marketing at MarketMuse, is creating quarry reports on the state of generative AI reports. Everyone agrees that “trash in” will equal “trash out.” Marketers need to feed these AI tools good prompts and always edit their results with a human touch.1:18 Conversation starts3:20 Format5:45 Conversation with Zac11:35 Misconceptions about generative AI18:04 Generative AI and SEO21:00 Conversation with Felicia24:45 Brand voice27:30 Crawl, walk, run approach28:10 https://www.futurepedia.io/31:00 Use cases of AI34:44 Conversation with Elizabeth37:20 State of generative AI report40:50 Maintaining brand voice43:15 Examples of companies using AI44:54 Q&A52:43 OutroSign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Gwen Lafage breaks down the steps of building a brave brand. She is the VP of Brand and Content at Sinch, a “Customer Communications Cloud” that helps companies connect with their audience across all channels. Individual employees need to align on their brand story, visual identity, and tone. Then, they can act as brand ambassadors online and stand out from competition.1:16 Conversation starts3:20 Building brave brand6:12 Coca-Cola9:10 Stand out among competition15:15 Infrastructure20:44 Company culture25:00 Alignment28:46 Brand drives demand33:15 Individuals behind brands38:15 Outro Sign up for Modern Day Marketer (the newsletter)Follow Gwen: | Twitter | LinkedIn | Sinch Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Adam Sockel is the Content Marketing Lead at Orum. Orum is an AI-powered Live Conversation Platform that helps drive revenue and makes sales more human-centric. He shares the practical ways he uses AI in his role as a content marketer. ChatGPT is a powerful tool that marketers should take advantage of, but will it eventually replace our jobs? They discuss this and more in this episode!1:02 Conversation with Adam2:50 Who is Orum?4:48 Marketing to salespeople8:42 Productivity11:40 Background in content marketing16:30 AI boom23:00 Practical uses of ChatGPT27:00 Avoma28:18 Outro Sign up for Modern Day Marketer (the newsletter)Follow Adam: LinkedIn | Orum Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett invites a Juice customer on to discuss the exciting launch of “Revenue Impact.” Leah Byrd is the Senior Manager of Integrated Campaigns at Keap, a CRM sales and marketing automation platform for small businesses; it’s a middle ground between Mailchimp and HubSpot. They discuss demand-gen, the role of content, and the blackhole that is content syndication.0:55 Conversation with Leah2:05 Keap4:27 Adapting5:40 Role of content8:35 Content syndication11:24 Utilizing The Juice15:18 Impact of content18:12 OutroSign up for Modern Day Marketer (the newsletter)Follow Leah: LinkedIn | Keap Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Sandeep John is the Director of Demand Generation at Outplay, an all-in-one sales engagement platform. Today’s conversation revolves around demand generation: building a team with specific functions, qualities of successful marketers, and building a modern demand-gen program that drives serious revenue. First, it’s critical to identify the ICP (ideal customer profile) and what is truly important to them. They also discuss aligning sales and marketing teams and the role content plays in demand-gen.1:01 Conversation with Sandeep2:25 Who is Outplay3:40 AI5:30 Defining demand-gen10:30 Sales background17:40 ICP (Ideal customer profile)20:15 Functions of team23:40 Roles on content team26:05 Traits of awesome demand-gen marketers30:10 How to invest33:08 OutroSign up for Modern Day Marketer (the newsletter)Follow Abhilash: LinkedIn | NeoitoFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Kat John, Customer Success Manager, talks about the evolution of their customer base since The Juice’s inception. Listening to the customer voice, Kat knows how excited marketers are for the newest product feature, which will makes is easier than ever to show the ROI of content programs.1:20 Conversation with Kat5:15 Evolution of the customer8:50 Traits of successful brand partners12:00 Identity who’s in the room14:10 Brand vs Demand15:23 Use cases18:10 Content ROI20:14 Exciting new products23:33 Outro Register for "How to Use AI Without Losing Your Brand Voice" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow Kat:| LinkedInFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn