Brett invites a Juice customer on to discuss the exciting launch of “Revenue Impact.” Leah Byrd is the Senior Manager of Integrated Campaigns at Keap, a CRM sales and marketing automation platform for small businesses; it’s a middle ground between Mailchimp and HubSpot. They discuss demand-gen, the role of content, and the blackhole that is content syndication.
0:55 Conversation with Leah
2:05 Keap
4:27 Adapting
5:40 Role of content
8:35 Content syndication
11:24 Utilizing The Juice
15:18 Impact of content
18:12 Outro
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