The Content Cocktail Hour

Brett invites Warren Daniels to discuss the criticality of content in the digital economy. Warren is the Chief Marketing Officer at Bynder, a leading digital asset management platform. According to research done at Bynder, 3/4 of tech marketing leaders have either maintained or increased their investment in content this year. The two discuss playing the long game, leveraging AI, roadblocks in content creation, relevancy and consistency, and aligning internally. 1:54 Conversation with Warren3:50 Career path7:30 Investing in content11:00 Playing the long game13:40 Content operations17:36 Relevancy and consistency20:00 AI23:10 Current challenges, ROI25:48 Advice to marketer27:53 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Warren: | LinkedIn | Bynder Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Sit down and get comfortable for some B2B marketing therapy with local Indianapolis marketer, Justin Keller. Justin is the SVP of Marketing at Drift, an AI-powered conversational platform. After getting an MBA, he helped build up the iconic brand of Sigstr. Today, he discusses the mindset shift from brand to revenue marketing. With the rise of AI automating the revenue pipeline, it will become more important for companies to focus on building brand with the help of creative marketers. Don’t be afraid of beingprovocative, creative, and weird.1:18 Introduction3:00 Justin’s career7:10 Building brand at Sigstr9:20 Driving pipeline11:45 Justifying brand marketing efforts13:00 Pivoting at Drift15:24 Brand VS revenue marketing16:50 Message to CEOs20:12 Be provocative, get weird23:52 In closingFollow Justin: | LinkedIn | Twitter | Drift Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Palmer Houchins is the Head of Marketing at G2, the largest and most trusted software marketplace. There’s a lot of competition in the B2B software space, so it’s essential to clearly frame and define your ROI story for your customers, both qualitatively and quantitatively. To do this, you need to truly understand who your ideal customer is and their goals. Palmer suggests creating an ROI calculator andobtaining social proof. Define the ROI story. Align internally. Then, go tell it externally.1:01 Introducing3:45 Software-buying behavior5:25 Timeline7:45 Internal collaboration9:42 Committee approach11:15 Qualitative & quantitative14:00 Internal & external approach15:50 Social proof17:54 Feedback19:15 Specific examples24:16 Outro Get access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Palmer: | LinkedIn | G2Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Jonathan Gandolf gives his CEO perspective on vision setting and the idea of “curation over creation.” Brands that pump out new content every day or week can prevent their work from getting buried in “internet purgatory” by utilizing The Juice. Rather than focusing on quantity and speed, focus instead on quality, specificity, curation, seasonality, and repurposing. Brett and Jonathan also talk about AI, NRR(Net Revenue Retention), and the long-game.0:00 Introduction0:59 Conversion with JG4:55 Curation8:00 Brands11:25 Slow down13:10 From Boring to Binge-able15:40 NRR (Net Revenue Retention)19:10 Short term (Google ads) VS long game (curation)23:10 Road map and AI25:00 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Jonathan: | LinkedIn | TwitterFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

What traits should you look for when hiring a social media marketing manager? To answer this, Brett brings on Andrew Barlos, who recently hired someone to lead social media. Andrew is the Senior Director of Marketing at Loomly, all-in-one social media management platform. He predicts that social media managers will be the next leaders at companies. Great ones stay on top of trends, carve out time for creativity, and are self-starters.1:17 Introducing Andrew and Loomly5:35 Carving out a unique brand7:10 Social Media Manager10:55 Qualities and traits14:40 Time allocation17:25 Creativity and consistency20:00 Stages of growth22:20 Advice on hiring24:16 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Andrew: | LinkedIn | LoomlyFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Mariya Delano is an audience research and content consultant and the CEO and Founder at Kalyna Marketing. On this previous episode of Slice and Dice, Brett and Mariya discuss the top 5 performing pieces of content for marketers on The Juice within March. They note that these pieces are from well- known brands, have attention grabbing headlines, and are practical how-to articles. One thing that continues to be true: marketers love a good template.0:00 Intro1:33 Slice and Dice4:50 AI overload7:30 Action-oriented headlines11:20 5 content pieces15:30 Common thread17:40 What stands out20:00 Graphics24:10 What is working28:00 OutroFind more sales and marketing resources like the content mentioned on today's show by signing up for The Juice for freeContent Distribution Live: Earning Content Opportunities Through Relationship Building [Register Today]Watch episodes of Slice & Dice from MotionFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Mariya:| LinkedIn | Kalyna Marketing Follow Brett:| Twitter | LinkedIn 

Dustin Tysick is the VP of Revenue at Testimonial Hero, helping companies create video testimonials and drive social proof. Social proof is defined as “a psychological and social phenomenon wherein people copy the actions of others.” Rather than read a list of reviews or a lengthy case study, a quick video of a happy customer can be highly effective in driving new customers down your pipeline. If you want to learn how to do social proof the right way, keep listening!1:01 Conversation begins2:25 Defining social proof5:30 Elevating outdated methods8:55 Individuals vs company names10:00 The wrong way11:00 Research and organic social proof14:35 Media types16:20 Obtaining social proof18:35 Success metric20:12 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Dustin: | LinkedIn | Testimonial Hero Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett revisits a “Slice and Dice” conversation with Jonathan, where they review the top five performing sales content pieces on The Juice. Based on the pieces, they conclude that sales reps are most interested in useful templates, storytelling, being efficient, and empathy. Sales reps don’t need to reinvent the wheel; there are hundreds of useful sales templates all available on The Juice.0:00 Introduction2:28 Slice and Dice intro3:28 Conversation with JG6:10 Data from 11,000 users7:50 Top 5 pieces10:35 Takeaways13:00 Email templates14:40 Takeaways20:30 Outro Find more sales and marketing resources like the content mentioned on today's show by signing up for The Juice for free Sales Fails: "A prospect disappeared in the middle of a demo.. but I stayed on." from The Quota The 5 Minute Guide to Driving Better Results on LinkedIn from SimpleStrat Templates by Guru Five things Sales Reps should listen for on every sales call from Dooly 24(!) Sales Email Templates for Before, During & After the Sale From CopperWatch episodes of Slice & Dice from Motion Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Trinity Nguyen, VP of Marketing at UserGems, shares her expertise in aligning marketing with sales to alleviate pipeline anxiety. She discusses the innovative software that tracks job changes of key customers, allowing teams to focus on their Ideal Customer Profile (ICP). Trinity emphasizes the importance of efficient messaging and collaboration to boost lead quality. She also provides insightful strategies for reevaluating past client relationships and adapting marketing tactics to enhance conversion rates in an ever-changing landscape.

If you’re considering starting a podcast at your company, this episode’s for you! Fatima Zaidi is a podcast expert and the Founder and CEO of Quill and CoHost. Quill is a full-service production agency helping Fortune 500 companies with podcast production and audience growth. CoHost is an all-in-one podcast hosting, marketing, and analytics tool; Fatima calls it “the google analytics of podcasting.” Still early in the hype cycle, now is a great time to start a podcast and use it as your secret demand gen weapon.1:10 Conversation begins3:55 Rise of podcasting5:50 Podcast fails7:00 Discoverability13:00 Demand generation20:40 ROI23:17 Examples of success26:25 Outro Sign up for Modern Day Marketer (the newsletter)Follow Fatima: | Twitter | LinkedIn | Quill | CoHostFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn