The Content Cocktail Hour

Emir Atli is the Co-Founder & CRO of HockeyStack, a rapidly growing company that’s standing out from competition in a crowded space. HockeyStack provides revenue attribution analytics for B2B SaaScompanies and currently has 40 customers. Today he shares how he leveraged LinkedIn to scale the company in a short amount of time. He also reveals what he’s looking for in new hires, as they continueto grow. 0:00 Introduction1:22 Conversation with Emir3:04 Attribution5:35 Navigating feedback & sales demos8:00 Attribution tracking on LinkedIn12:20 Advice to marketers13:00 Networking15:55 Hiring16:20 Framework for success19:23 Outro Get access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Emir:| LinkedIn | HockeyStackFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett invites a SaaS SEO expert who he met through a Jay Acunzo masterclass, Viola Eva. Viola is the Founder and Head of SEM of Flow SEO. She and her team of 14 create SEO strategies to ensure that valuable content doesn’t end up in internet purgatory and gets seen by the addressable market. Today with Brett, they discuss the evolution of AI in search marketing. She also explains “EEAT” and breaks down the 3 pillars of SEO: good technical infrastructure, relevant content, and links for authority. 0:00 Introduction1:11 Conversation with Viola3:04 Growing Flow SEO5:20 Leadership and team dynamic8:10 Content strategist11:00 SEO17:26 3 pillars18:22 AI21:00 EEAT—experience, Expertise, Authority, Trust 23:10 New AI tools30:17 Outro Get access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Viola:| LinkedIn | Flow SEOFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Scrolling through LinkedIn, it feels like everyone in marketing is transitioning jobs, but what makes a great candidate stand out? Today, Kyle Lacy tells you how to turn left when everyone else is turning right. Kyle Lacy is the CMO at Jellyfish and has an extensive history in marketing and has hired dozens of marketers. Candidates should think creatively, use numbers in their resume, find connections in common, and reach out thoughtfully and intentionally. He shares examples of candidates who went theextra mile. Approach the job search like you approach accounts based marketing and don’t you dare be boring! 0:00 Introduction1:42 Conversation with Kyle3:30 Taking a break7:08 Job search post9:00 Successful example10:30 Hiring process12:00 Strategies to differentiate16:20 Best practices and standouts21:00 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Kyle:| LinkedIn | JellyfishFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

How can we (the marketers) keep our creativity alive when everything around us tries to kill it? Endless meetings, financial pressures, and time constrains really suck the fun out of work. Luckily, Lindsay McGuire has a tip or two to help. Lindsay is the Associate Director of Content and Campaigns atGoldcast, a digital events platform. She’s new to the company, but not new to the Indy marketing scene. To stay creative, she does her best to automate repetitive tasks and uses monday.com to stay organized.Understand your coworkers as people and learn their preferred method of communication. Respect one another’s time and give yourself space to think freely, without distractions. 1:54 Conversation with Lindsey4:20 Defining creativity8:20 Standardize your process with tools13:00 Automate, automate, automate14:46 Roadblocks to creativity19:15 Protect your time22:50 Avoiding conflict25:55 Making a creative environment31:48 Closing outGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow LindsayI | LinkedIn | GoldcastFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett invites Warren Daniels to discuss the criticality of content in the digital economy. Warren is the Chief Marketing Officer at Bynder, a leading digital asset management platform. According to research done at Bynder, 3/4 of tech marketing leaders have either maintained or increased their investment in content this year. The two discuss playing the long game, leveraging AI, roadblocks in content creation, relevancy and consistency, and aligning internally. 1:54 Conversation with Warren3:50 Career path7:30 Investing in content11:00 Playing the long game13:40 Content operations17:36 Relevancy and consistency20:00 AI23:10 Current challenges, ROI25:48 Advice to marketer27:53 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Warren: | LinkedIn | Bynder Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Sit down and get comfortable for some B2B marketing therapy with local Indianapolis marketer, Justin Keller. Justin is the SVP of Marketing at Drift, an AI-powered conversational platform. After getting an MBA, he helped build up the iconic brand of Sigstr. Today, he discusses the mindset shift from brand to revenue marketing. With the rise of AI automating the revenue pipeline, it will become more important for companies to focus on building brand with the help of creative marketers. Don’t be afraid of beingprovocative, creative, and weird.1:18 Introduction3:00 Justin’s career7:10 Building brand at Sigstr9:20 Driving pipeline11:45 Justifying brand marketing efforts13:00 Pivoting at Drift15:24 Brand VS revenue marketing16:50 Message to CEOs20:12 Be provocative, get weird23:52 In closingFollow Justin: | LinkedIn | Twitter | Drift Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Palmer Houchins is the Head of Marketing at G2, the largest and most trusted software marketplace. There’s a lot of competition in the B2B software space, so it’s essential to clearly frame and define your ROI story for your customers, both qualitatively and quantitatively. To do this, you need to truly understand who your ideal customer is and their goals. Palmer suggests creating an ROI calculator andobtaining social proof. Define the ROI story. Align internally. Then, go tell it externally.1:01 Introducing3:45 Software-buying behavior5:25 Timeline7:45 Internal collaboration9:42 Committee approach11:15 Qualitative & quantitative14:00 Internal & external approach15:50 Social proof17:54 Feedback19:15 Specific examples24:16 Outro Get access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Palmer: | LinkedIn | G2Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Jonathan Gandolf gives his CEO perspective on vision setting and the idea of “curation over creation.” Brands that pump out new content every day or week can prevent their work from getting buried in “internet purgatory” by utilizing The Juice. Rather than focusing on quantity and speed, focus instead on quality, specificity, curation, seasonality, and repurposing. Brett and Jonathan also talk about AI, NRR(Net Revenue Retention), and the long-game.0:00 Introduction0:59 Conversion with JG4:55 Curation8:00 Brands11:25 Slow down13:10 From Boring to Binge-able15:40 NRR (Net Revenue Retention)19:10 Short term (Google ads) VS long game (curation)23:10 Road map and AI25:00 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Jonathan: | LinkedIn | TwitterFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

What traits should you look for when hiring a social media marketing manager? To answer this, Brett brings on Andrew Barlos, who recently hired someone to lead social media. Andrew is the Senior Director of Marketing at Loomly, all-in-one social media management platform. He predicts that social media managers will be the next leaders at companies. Great ones stay on top of trends, carve out time for creativity, and are self-starters.1:17 Introducing Andrew and Loomly5:35 Carving out a unique brand7:10 Social Media Manager10:55 Qualities and traits14:40 Time allocation17:25 Creativity and consistency20:00 Stages of growth22:20 Advice on hiring24:16 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Andrew: | LinkedIn | LoomlyFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Mariya Delano is an audience research and content consultant and the CEO and Founder at Kalyna Marketing. On this previous episode of Slice and Dice, Brett and Mariya discuss the top 5 performing pieces of content for marketers on The Juice within March. They note that these pieces are from well- known brands, have attention grabbing headlines, and are practical how-to articles. One thing that continues to be true: marketers love a good template.0:00 Intro1:33 Slice and Dice4:50 AI overload7:30 Action-oriented headlines11:20 5 content pieces15:30 Common thread17:40 What stands out20:00 Graphics24:10 What is working28:00 OutroFind more sales and marketing resources like the content mentioned on today's show by signing up for The Juice for freeContent Distribution Live: Earning Content Opportunities Through Relationship Building [Register Today]Watch episodes of Slice & Dice from MotionFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Mariya:| LinkedIn | Kalyna Marketing Follow Brett:| Twitter | LinkedIn