The Content Cocktail Hour

Christian Burne is a WCM Implementation Expert, a Technical Architect, and the CTO and Product Development Manager at Oshyn. He’s been building websites for over twenty years. Oshyn, is a website developing company that specializes in composable DXPs, or digital experience platforms. Christian explains the technical benefits a of composable DXP.3:10 What is DXP5:35 Adobe acquisitions8:00 Defining composable12:35 Aligning teams14:35 Benefits of being composable19:18 OutroRegister: The State of Gated vs Ungated Virtual Event Read: The State of Gated vs Ungated Content ReportFollow Christian: | LinkedIn | Oshyn Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Rachel Downey, CEO and Founder of Share Your Genius, discusses how podcasts can be a powerful tool for building a brand, expanding an audience, and driving demand. She emphasizes the importance of strategizing based on one focus and shares insights on metrics of success and scaling strategies. Plus, learn about the role of podcasting in building relationships, challenges of scaling a media-led growth strategy, and the benefits of partnering with others.

Tommy Walker is the Founder of Content Studio, a consultancy for high-growth B2B startups and enterprises. He defines his three axioms of content marketing: premise, content is social currency, and decisions are made in Slack. It's vital that marketers both research their audience's wants and needs and avoid writing condescending content. With a career rich in experience, Tommy is a wealth of knowledge when it comes to B2B marketing done right.Read: The State of Gated vs Ungated Content Report Follow Tommy: | LinkedIn | The Content StudioFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

What’s the best way to overcome the hurdle of creating video content? To answer this in depth, Brett invites Julia Enthoven. Julia is the CEO and Co-founder of Kapwing, a creative software company that helps companies produce videos. Julia advises hiring a dedicated team member for video, focusing on quantity over quality, creating systems and processes, and seeing what’s working for other companies.Between AI and other automation tools, there’s lots of ways to expedite the video production process.1:30 Conversation with Julia4:51 Growing Kapwing’s channels5:36 Video quality8:52 Rise of video and TikTok15:13 Hiring for video content role17:00 Overcoming disappointing views22:01 Scaling up video production25:50 Role of AI and automation30:08 Comfortable in front of camera31:40 Successful integrated strategy34:23 OutroFollow Julia: | LinkedIn | Kapwing Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

How has personalization has ruined marketing? Let’s chat with Nick Zeckets to find out. Nick is the CEO and Co-Founder at Air Traffic Control, an AI-powered personalization engine that integrates seamlessly with HubSpot. Unfortunately, there’s a lot of vague non-sense when it comes to “personalized” emails. It’s time we take the time to treat prospects like humans and use empathy to truly connect in the business world.2:00 Conversation with Nick5:53 Air Traffic Control8:40 Journey to thesis18:16 Example of bad marketing22:19 Empathy27:34 Strategies35:05 Evolution of personalization40:18 Fixing the infection43:56 OutroFollow Nick: LinkedIn | Air Traffic Control Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Janet Mesh is the CEO + Co-Founder of Aimtal, a remote integrated marketing agency based in Boston. She’s an expert on how B2B marketers can use YouTube video content to execute an integrated marketing strategy. Producing high quality videos that drive traffic might feel like an overwhelming task, but ripping off the bandaid and rolling with the punches is the best way to start. Alternatively, you can hire an agency like Aimtal to help you on your way!0:00 Intro1:40 Janet’s background6:40 Shifts in video and social12:20 Getting started15:20 SparkToro17:08 How YouTube works21:10 Integrative video strategy23:30 Setting expectations27:50 Adapting to change30:20 Audience research36:04 OutroCheck out The State of the B2B Podcast Listener reportSign up for Modern Day Marketer (the newsletter)Follow Janet: LinkedIn | AimtalFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

There is a right and wrong way to distribute your content in communities. Katarina Andrejević tell us the right way. Katarina is the Customer Advocate at Userlist, an email marketing automation platform for for product-led growth. She shares how she tracks the success of organic traffic, online discussions and community building. Remember—never spam your community and keep the reader in mind.0:00 Introduction1:20 Conversation with Katarina5:25 Roadblocks in distribution9:00 Keep reader in mind11:55 Communities15:40 The right and wrong way19:40 Tracking23:05 Success story27:10 OutroCheck out The State of the B2B Podcast Listener report Sign up for Modern Day Marketer (the newsletter)Follow Katarian: LinkedIn | Twitter | Userlist Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Jared Robin is the Co-Founder of RevGenius, a large and mighty community of revenue generating sales, marketing, customer success, and revops professionals. Today, he explains how SaaS leaders should think about community. To bring people together and lead a movement, you first need to identify a gap. Jared started RevGenius while he was job hunting and meeting online friends at digital events. He created a LinkedIn group for these like-minded professionals that quickly grew to what it is today. Communities are built on trust and transcend platforms. Having one is the most powerful way to grow a brand.0:00 Introduction1:23 Conversation with Jared4:26 Debunking community building7:20 Building blocks10:50 Meeting friends online15:10 LinkedIn to Slack16:40 Apollo VS ZoomInfo20:56 The long game27:45 Crawl, walk, run30:00 Sign of success32:14 OutroSign up for RevCon for free on 10/18-10/19Check out The State of the B2B Podcast Listener report: Exclusively on The JuiceSign up for Modern Day Marketer (the newsletter)Follow Jared: LinkedIn | RevGeniusFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Sam Holzman is the Content Marketing Manager at Spiff Marketing, a commission-automation platform. Today, he shares how to connect when writing for a new persona, get more engagement, and infuse information with personality. Brett and Sam also discuss his background in journalism and the importance of research and authenticity. Great content should start conversations, spark new ideas, and offer value to the reader.0:00 Intro1:25 Introducing Sam and Spiff3:50 Journalism background8:50 Writing with personality14:20 Different personas16:10 Research21:10 What does the person want out of this?26:30 Engagement29:30 OutroCheck out The State of the B2B Podcast Listener report: Exclusively on The JuiceSign up for Modern Day Marketer (the newsletter)Follow Sam: LinkedIn | Spiff Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Michael Londgren is a hyper-growth CMO with an impressive resume that includes Apple, Adobe, Blue Martini, Docusign, Nasdaq, and Seismic. Most recently, he became the CMO at Responsive, formerly RFPIO. Michael explains his reasoning to drive this big rebrand. A company name needs to be memorable and encompass their value proposition. The rebrand went much deeper than a name change, he also recognized a need to align the sales team. Change can be scary, so careful planning and execution were key. 0:00 Intro1:36 Episode starts5:12 Michael’s background6:50 Proposing a rebrand10:45 Timing, vision, alignment13:35 Listen to sales team16:10 Choosing “Responsive”19:35 Internal to external activation24:10 Roadblocks and goals of rebrand30:33 OutroCheck out The State of the B2B Podcast Listener report: Exclusively on The Juice Sign up for Modern Day Marketer (the newsletter)Follow Michael: LinkedIn | Responsive Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn