Jared Robin is the Co-Founder of RevGenius, a large and mighty community of revenue generating sales, marketing, customer success, and revops professionals. Today, he explains how SaaS leaders should think about community. To bring people together and lead a movement, you first need to identify a gap. Jared started RevGenius while he was job hunting and meeting online friends at digital events. He created a LinkedIn group for these like-minded professionals that quickly grew to what it is today. Communities are built on trust and transcend platforms. Having one is the most powerful way to grow a brand.

0:00 Introduction

1:23 Conversation with Jared

4:26 Debunking community building

7:20 Building blocks

10:50 Meeting friends online

15:10 LinkedIn to Slack

16:40 Apollo VS ZoomInfo

20:56 The long game

27:45 Crawl, walk, run

30:00 Sign of success

32:14 Outro

Sign up for RevCon for free on 10/18-10/19

Check out The State of the B2B Podcast Listener report: Exclusively on The Juice

Sign up for Modern Day Marketer (the newsletter)

Follow Jared: LinkedIn | RevGenius

Follow The Juice:| Website | Blog | Twitter | LinkedIn

Follow Brett:| Twitter | LinkedIn