The Content Cocktail Hour How SaaS Founders Should Think About Community with Jared Robin of RevGenius
Jared Robin is the Co-Founder of RevGenius, a large and mighty community of revenue generating sales, marketing, customer success, and revops professionals. Today, he explains how SaaS leaders should think about community. To bring people together and lead a movement, you first need to identify a gap. Jared started RevGenius while he was job hunting and meeting online friends at digital events. He created a LinkedIn group for these like-minded professionals that quickly grew to what it is today. Communities are built on trust and transcend platforms. Having one is the most powerful way to grow a brand.
0:00 Introduction
1:23 Conversation with Jared
4:26 Debunking community building
7:20 Building blocks
10:50 Meeting friends online
15:10 LinkedIn to Slack
16:40 Apollo VS ZoomInfo
20:56 The long game
27:45 Crawl, walk, run
30:00 Sign of success
32:14 Outro
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Follow Jared: LinkedIn | RevGenius