The Content Cocktail Hour

Kelly Hopping, Demandbase’s CMO, discusses the new era of ABM focusing on aligning sales and marketing teams, optimizing content creation, and prioritizing content consumption. She emphasizes the importance of efficient ABM strategies, bite-sized searchable content, and strategic distribution to resonate with the target audience.

"Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI.In this episode, we’re raising our glasses with OneScreen.AI’s Greg Wise on The Content Cocktail Hour for a discussion on how leading companies are leveraging out-of-home advertising to hit real-world targets effectively. Greg shares the relevance and opportunities of out-of-home advertising, the power of creativity in marketing, measurement and evaluation of OOH campaigns, and OneScreen.AI’s role and resources for marketers.In this episode, you’ll learn:Out-of-home advertising is increasingly valuable for B2B marketers seeking new, impactful ways to reach and engage target audiences in real-world settingsMeasuring the effectiveness of out-of-home campaigns is evolving, with greater use of data and technology such as AI and machine learning to enhance targeting and ROI assessmentsCreative execution is crucial, emphasizing the need for bold and memorable visuals that capture attention and provoke discussion among consumersResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregwise/Check out OneScreen.AI: https://www.onescreen.ai/Timestamps:[06:05] Defining audience and human connection in marketing[06:47] Many people pay to block ads online[10:50] Enhancing conference presence with creative out-of-home marketing[14:54] Out-of-home advertising offers new opportunities[22:23] Differences between digital and static billboards[24:28] Campaign grading system rates billboard inventory

"Content isn't just king. It's the whole kingdom when you're talking about digital transformation.” These are the words from content expert Angus Edwardson, Co-founder at GatherContent by Bynder.In this episode of The Content Cocktail Hour, Host Jonathan Gandolf and Angus discuss the evolution of content operations, particularly focusing on the impact that content strategy has had on digital transformation, the role it plays in business at the strategic C-suite level, and how treating content as a strategic investment has become a prominent consideration for large enterprises. Tune in to learn the steps to revolutionizing your content strategy for success.In this episode, you’ll learn:Embrace a ‘content first’ strategy by prioritizing an understanding of your business and its information architecture to align content with design effectivelyAnalyze your current content operations to identify inefficiencies and adapt operating practices similar to those of product and technology teams to foster agility and speed in content deliveryLeverage AI for operational efficiencies and automation, while focusing on creating real human connections and utilizing proprietary data for unique marketing strategiesResources:Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Angus on LinkedIn: https://www.linkedin.com/in/angusedwardson/Check out GatherContent by Binder: https://www.bynder.com/Timestamps:[05:29] Digital transformation, content evolution, design bias[07:48] Content seen as product and changing content teams[10:24] Challenges in content process and technology integration[14:34] Mapping content origin to identify inefficiencies for improvement[18:42] AI aids marketing and allows strategic focus[20:08] Short-term focus: Human connection, unique ideas[23:29] A look into Binder's customer scale and support

What people want is a big outcome.And the only way you get a big outcome is to take a big swing and be bold.Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus’ Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.

CEO Jonathan Gandolf sits down with Jeff Rohrs, VP of Brand Marketing at Active Campaign, one of the best marketers in the world, and a recovering attorney and former radio DJ. The two discuss the evolution of B2B marketing and executing on crazy ideas. Jeff’s latest ambitious venture is a 29-hour digital event. Learn to be a more efficient marketer by registering for free for The Active Campaign Leap Day Extravaganza. Link below!0:00 Introducing Jeff and Active Campaign7:00 The Active Campaign Leap Day Extravaganza11:08 Executing on crazy ideas20:00 Past life as DJ22:25 Evolution of B2B marketing29:50 Register for free and get connectedShow Links:Register for the ActiveCampaign Leap Day ExtravaganzaConnect with JeffLearn more about ActiveCampaignAudience: Marketing in the Age of Subscribers, Fans, and FollowersConnect with JonathanLearn more about The Juice

Greg Wise is the Co-Founder and Chief Customer Officer at OneScreen.AI. OneScreen helps marketers select, purchase, and measure out-of-home advertising. Today with Jonathan, Greg shares everything he knows about measuring out-of-home advertising and his predictions for B2B marketing in 2024. They also discuss OneScreen’s recent article, "9 Priorities for the Modern B2B Marketer in 2024." Greg will be a speaker at “The Active Campaign Leap Day Extravaganza” on February 29th, and the free registration link is below!0:00 Introducing Greg and One Screen AI3:38 Measuring out-of-home advertising10:16 9 Priorities for the Modern B2B Marketer in 202414:50 HubSpot’s playbook19:13 Testing channels, future of B2B marketingShow links: Connect with Greg WiseLearn more about OneScreen.ai9 Priorities for the Modern B2B Marketer in 2024The Active Campaign Leap Day ExtravaganzaConnect with Jonathan GandolfLearn more about The Juice

Christian Burne is a WCM Implementation Expert, a Technical Architect, and the CTO and Product Development Manager at Oshyn. He’s been building websites for over twenty years. Oshyn, is a website developing company that specializes in composable DXPs, or digital experience platforms. Christian explains the technical benefits a of composable DXP.3:10 What is DXP5:35 Adobe acquisitions8:00 Defining composable12:35 Aligning teams14:35 Benefits of being composable19:18 OutroRegister: The State of Gated vs Ungated Virtual Event Read: The State of Gated vs Ungated Content ReportFollow Christian: | LinkedIn | Oshyn Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Rachel Downey, CEO and Founder of Share Your Genius, discusses how podcasts can be a powerful tool for building a brand, expanding an audience, and driving demand. She emphasizes the importance of strategizing based on one focus and shares insights on metrics of success and scaling strategies. Plus, learn about the role of podcasting in building relationships, challenges of scaling a media-led growth strategy, and the benefits of partnering with others.

Tommy Walker is the Founder of Content Studio, a consultancy for high-growth B2B startups and enterprises. He defines his three axioms of content marketing: premise, content is social currency, and decisions are made in Slack. It's vital that marketers both research their audience's wants and needs and avoid writing condescending content. With a career rich in experience, Tommy is a wealth of knowledge when it comes to B2B marketing done right.Read: The State of Gated vs Ungated Content Report Follow Tommy: | LinkedIn | The Content StudioFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

What’s the best way to overcome the hurdle of creating video content? To answer this in depth, Brett invites Julia Enthoven. Julia is the CEO and Co-founder of Kapwing, a creative software company that helps companies produce videos. Julia advises hiring a dedicated team member for video, focusing on quantity over quality, creating systems and processes, and seeing what’s working for other companies.Between AI and other automation tools, there’s lots of ways to expedite the video production process.1:30 Conversation with Julia4:51 Growing Kapwing’s channels5:36 Video quality8:52 Rise of video and TikTok15:13 Hiring for video content role17:00 Overcoming disappointing views22:01 Scaling up video production25:50 Role of AI and automation30:08 Comfortable in front of camera31:40 Successful integrated strategy34:23 OutroFollow Julia: | LinkedIn | Kapwing Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn