Why B2B Companies Should Consider and Measure OOH Advertising

Greg Wise is the Co-Founder and Chief Customer Officer at OneScreen.AI. OneScreen helps marketers select, purchase, and measure out-of-home advertising. Today with Jonathan, Greg shares everything he knows about measuring out-of-home advertising and his predictions for B2B marketing in 2024. They also discuss OneScreen’s recent article, "9 Priorities for the Modern B2B Marketer in 2024." Greg will be a speaker at “The Active Campaign Leap Day Extravaganza” on February 29th, and the free registration link is below!

0:00 Introducing Greg and One Screen AI

3:38 Measuring out-of-home advertising

10:16 9 Priorities for the Modern B2B Marketer in 2024

14:50 HubSpot’s playbook

19:13 Testing channels, future of B2B marketing

Show links:

• Connect with Greg Wise
• Learn more about OneScreen.ai
• 9 Priorities for the Modern B2B Marketer in 2024
• The Active Campaign Leap Day Extravaganza
• Connect with Jonathan Gandolf
• Learn more about The Juice