The Content Cocktail Hour How to Run a Media-Led Growth Strategy with Rachel Downey of Share Your Genius
Jan 5, 2024
Rachel Downey, CEO and Founder of Share Your Genius, discusses how podcasts can be a powerful tool for building a brand, expanding an audience, and driving demand. She emphasizes the importance of strategizing based on one focus and shares insights on metrics of success and scaling strategies. Plus, learn about the role of podcasting in building relationships, challenges of scaling a media-led growth strategy, and the benefits of partnering with others.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Media-led Growth Strategies and Partner-led Growth
02:50 • 6min
Account-based Marketing, Measuring Success, and Setting Expectations
08:47 • 3min
Exploring the Differences between Media-Led Strategies for Brand Building and Revenue Generation
12:16 • 2min
Building Relationships and Driving Demand
14:23 • 12min
Challenges and Strategies for Scaling a Media-Led Growth Strategy
26:12 • 6min