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The Content Cocktail Hour

How to Run a Media-Led Growth Strategy with Rachel Downey of Share Your Genius

Jan 5, 2024
Rachel Downey, CEO and Founder of Share Your Genius, discusses how podcasts can be a powerful tool for building a brand, expanding an audience, and driving demand. She emphasizes the importance of strategizing based on one focus and shares insights on metrics of success and scaling strategies. Plus, learn about the role of podcasting in building relationships, challenges of scaling a media-led growth strategy, and the benefits of partnering with others.
32:21

Episode guests

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Quick takeaways

  • When developing a media-led growth strategy, it is important to have a clear focus on building brand awareness, growing an audience, or driving demand.
  • To measure success in a media-led growth strategy, focus on reach, engagement, and conversions across all content channels, rather than relying solely on podcast downloads.

Deep dives

Developing a Media-Led Growth Strategy

Rachel Downey, CEO and founder of Share Your Genius, joins the podcast to discuss how to develop a media-led growth strategy. She emphasizes the importance of using content, such as podcasts, to build relationships and attract clients or talent. Rachel suggests starting with a clear focus, whether it's building brand awareness, growing an audience, or driving demand. She explains that media-led growth is about leveraging various content channels, including podcasts, videos, and written text, to maximize reach, engagement, and conversions. Rachel also highlights the value of collaborating with partners to extend brand reach and tap into new distribution channels.

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