Rachel Downey is the CEO and Founder of Share Your Genius, an end-to-end podcast production company that helps brands refine their media strategy. Her tagline is, 'It’s never just a podcast.' Podcasts, the modern-day business card, function as both a channel and content. When devising a media strategy,
consider your primary objective—building a brand, expanding an audience, or generating demand. Once you have clarity on your focus, you can drive the podcast forward accordingly.
2:26 Share Your Genius
4:00 Media-led growth
6:36 Distribution activator
9:35 Strategize based on one focus
14:35 Driving demand with a podcast
18:12 Building a brand with a podcast
23:55 Metrics of success
25:35 Strategies that scale
30:55 Advice to aspirational podcasters
31:41 Outro
Read: The State of Gated vs Ungated Content Report
Follow Rachel: | LinkedIn | Share Your Genius
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Follow Brett:| Twitter | LinkedIn
