12min chapter

The Content Cocktail Hour cover image

How to Run a Media-Led Growth Strategy with Rachel Downey of Share Your Genius

The Content Cocktail Hour

CHAPTER

Building Relationships and Driving Demand

This chapter highlights the strategy of building relationships with potential customers through podcasting. It emphasizes the approach of inviting guests on the podcast and focusing on genuine conversations and learning. The chapter also discusses the role of the podcast in driving demand in the shorter term.

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