Building Relationships and Driving Demand

Rachel Downey is the CEO and Founder of Share Your Genius, an end-to-end podcast production company that helps brands refine their media strategy. Her tagline is, 'It’s never just a podcast.' Podcasts, the modern-day business card, function as both a channel and content. When devising a media strategy,

consider your primary objective—building a brand, expanding an audience, or generating demand. Once you have clarity on your focus, you can drive the podcast forward accordingly.

2:26 Share Your Genius

4:00 Media-led growth

6:36 Distribution activator

9:35 Strategize based on one focus

14:35 Driving demand with a podcast

18:12 Building a brand with a podcast

23:55 Metrics of success

25:35 Strategies that scale

30:55 Advice to aspirational podcasters

31:41 Outro

Read: The State of Gated vs Ungated Content Report

Follow Rachel: | LinkedIn | Share Your Genius

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