
Rachel Downey
CEO and Founder of Share Your Genius, an end-to-end podcast production company that helps brands refine their media strategy.
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Jan 5, 2024 • 32min
How to Run a Media-Led Growth Strategy with Rachel Downey of Share Your Genius
Rachel Downey, CEO and Founder of Share Your Genius, discusses how podcasts can be a powerful tool for building a brand, expanding an audience, and driving demand. She emphasizes the importance of strategizing based on one focus and shares insights on metrics of success and scaling strategies. Plus, learn about the role of podcasting in building relationships, challenges of scaling a media-led growth strategy, and the benefits of partnering with others.