The Content Cocktail Hour How to Get Over the Hurdle to Create Video Content with Julia Enthoven of Kapwing
What’s the best way to overcome the hurdle of creating video content? To answer this in depth, Brett invites Julia Enthoven. Julia is the CEO and Co-founder of Kapwing, a creative software company that helps companies produce videos. Julia advises hiring a dedicated team member for video, focusing on quantity over quality, creating systems and processes, and seeing what’s working for other companies.
Between AI and other automation tools, there’s lots of ways to expedite the video production process.
1:30 Conversation with Julia
4:51 Growing Kapwing’s channels
5:36 Video quality
8:52 Rise of video and TikTok
15:13 Hiring for video content role
17:00 Overcoming disappointing views
22:01 Scaling up video production
25:50 Role of AI and automation
30:08 Comfortable in front of camera
31:40 Successful integrated strategy
34:23 Outro
Follow Julia: | LinkedIn | Kapwing