"Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI.

In this episode, we’re raising our glasses with OneScreen.AI’s Greg Wise on The Content Cocktail Hour for a discussion on how leading companies are leveraging out-of-home advertising to hit real-world targets effectively. Greg shares the relevance and opportunities of out-of-home advertising, the power of creativity in marketing, measurement and evaluation of OOH campaigns, and OneScreen.AI’s role and resources for marketers.

In this episode, you’ll learn:

1. Out-of-home advertising is increasingly valuable for B2B marketers seeking new, impactful ways to reach and engage target audiences in real-world settings
2. Measuring the effectiveness of out-of-home campaigns is evolving, with greater use of data and technology such as AI and machine learning to enhance targeting and ROI assessments
3. Creative execution is crucial, emphasizing the need for bold and memorable visuals that capture attention and provoke discussion among consumers

Resources:

• Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
• Check out The Juice HQ: https://www.thejuicehq.com/
• Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregwise/
• Check out OneScreen.AI: https://www.onescreen.ai/

Timestamps:

[06:05] Defining audience and human connection in marketing

[06:47] Many people pay to block ads online

[10:50] Enhancing conference presence with creative out-of-home marketing

[14:54] Out-of-home advertising offers new opportunities

[22:23] Differences between digital and static billboards

[24:28] Campaign grading system rates billboard inventory