Janet Mesh is the CEO + Co-Founder of Aimtal, a remote integrated marketing agency based in Boston. She’s an expert on how B2B marketers can use YouTube video content to execute an integrated marketing strategy. Producing high quality videos that drive traffic might feel like an overwhelming task, but ripping off the bandaid and rolling with the punches is the best way to start. Alternatively, you can hire an agency like Aimtal to help you on your way!
0:00 Intro
1:40 Janet’s background
6:40 Shifts in video and social
12:20 Getting started
15:20 SparkToro
17:08 How YouTube works
21:10 Integrative video strategy
23:30 Setting expectations
27:50 Adapting to change
30:20 Audience research
36:04 Outro
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