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The Content Cocktail Hour
How to Connect When Writing for a New Persona with Sam Holzman of Spiff
Sep 29, 2023
30:14
Sam Holzman is the Content Marketing Manager at Spiff Marketing, a commission-automation platform. Today, he shares how to connect when writing for a new persona, get more engagement, and infuse information with personality. Brett and Sam also discuss his background in journalism and the importance of research and authenticity. Great content should start conversations, spark new ideas, and offer value to the reader.
0:00 Intro
1:25 Introducing Sam and Spiff
3:50 Journalism background
8:50 Writing with personality
14:20 Different personas
16:10 Research
21:10 What does the person want out of this?
26:30 Engagement
29:30 Outro
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