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The Content Cocktail Hour
How Personalization Has Ruined Marketing with Nick Zeckets of Air Traffic Control
Dec 1, 2023
44:48
How has personalization has ruined marketing? Let’s chat with Nick Zeckets to find out. Nick is the CEO and Co-Founder at Air Traffic Control, an AI-powered personalization engine that integrates seamlessly with HubSpot. Unfortunately, there’s a lot of vague non-sense when it comes to “personalized” emails. It’s time we take the time to treat prospects like humans and use empathy to truly connect in the business world.
2:00 Conversation with Nick
5:53 Air Traffic Control
8:40 Journey to thesis
18:16 Example of bad marketing
22:19 Empathy
27:34 Strategies
35:05 Evolution of personalization
40:18 Fixing the infection
43:56 Outro
Follow Nick: LinkedIn | Air Traffic Control
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