Brett invites Warren Daniels to discuss the criticality of content in the digital economy. Warren is the Chief Marketing Officer at Bynder, a leading digital asset management platform. According to research done at Bynder, 3/4 of tech marketing leaders have either maintained or increased their investment in content this year. The two discuss playing the long game, leveraging AI, roadblocks in content creation, relevancy and consistency, and aligning internally.
1:54 Conversation with Warren
3:50 Career path
7:30 Investing in content
11:00 Playing the long game
13:40 Content operations
17:36 Relevancy and consistency
20:00 AI
23:10 Current challenges, ROI
25:48 Advice to marketer
27:53 Outro
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The Content Cocktail Hour