The Content Cocktail Hour The Mindset Shift from Brand to Revenue Marketing with Justin Keller at Drift
Sit down and get comfortable for some B2B marketing therapy with local Indianapolis marketer, Justin Keller. Justin is the SVP of Marketing at Drift, an AI-powered conversational platform. After getting an MBA, he helped build up the iconic brand of Sigstr. Today, he discusses the mindset shift from brand to revenue marketing. With the rise of AI automating the revenue pipeline, it will become more important for companies to focus on building brand with the help of creative marketers. Don’t be afraid of being
provocative, creative, and weird.
1:18 Introduction
3:00 Justin’s career
7:10 Building brand at Sigstr
9:20 Driving pipeline
11:45 Justifying brand marketing efforts
13:00 Pivoting at Drift
15:24 Brand VS revenue marketing
16:50 Message to CEOs
20:12 Be provocative, get weird
23:52 In closing
Follow Justin: | LinkedIn | Twitter | Drift