The Content Cocktail Hour The Power of Curation Over Creation
Jonathan Gandolf gives his CEO perspective on vision setting and the idea of “curation over creation.” Brands that pump out new content every day or week can prevent their work from getting buried in “internet purgatory” by utilizing The Juice. Rather than focusing on quantity and speed, focus instead on quality, specificity, curation, seasonality, and repurposing. Brett and Jonathan also talk about AI, NRR
(Net Revenue Retention), and the long-game.
0:00 Introduction
0:59 Conversion with JG
4:55 Curation
8:00 Brands
11:25 Slow down
13:10 From Boring to Binge-able
15:40 NRR (Net Revenue Retention)
19:10 Short term (Google ads) VS long game (curation)
23:10 Road map and AI
25:00 Outro
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